• What happens when the 'market' becomes a 'customer'?

    One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

  • How to live in the era of APIs

    I would be surprised if most CMOs had not heard of an API, and many probably have a reasonable understanding of the functionality. What I do suspect, however, is that many marketers don’t fully understand or appreciate the transformational power of an API in their business.

Doug Chapman

Doug is the managing director of Razorfish Australia, a digital experience marketing agency and arm of one of the world's leading digital consultancy businesses. Doug has more than 21 years of industry insight, with extensive client service experience and a passion for digital. In 1999 he founded one of Australia’s leading brand activation companies, The Marketing Store, and in 2007, he co-founded the Social Media Club Sydney, building it into the world’s largest Social Media Club with more than 300 chapters. Doug’s passion for digital led Doug to join Razorfish in 2009 as executive director of client services. He became managing director in 2012.

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