Taking back control of your tech
To win in customer experience, brands need to take back control of their technology.
State of the CMO 2019
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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Natural born leaders
Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.
4 Feb / Written by Jean-Luc Ambrosi -
The changing nature of brand power
Once upon a time, life was easy: You developed products, placed them in a well-located retail shop, wrapped them under an attractive brand and hired the best creative in town to promote them. Many business and brands were successfully built on this approach, even if it wasn’t always that easy.
21 Aug / Written by Jean-Luc Ambrosi -
Relevance and substance are the keys to marketing’s future
Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.
27 Feb / Written by Jean-Luc Ambrosi -
There’s a brand in my digital soup
Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.
5 Sep / Written by Jean-Luc Ambrosi -
Are you leading technology changes or is technology leading you?
In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
29 Mar / Written by Jean-Luc Ambrosi -
Disrupting marketing as we know it
Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.
6 Sep / Written by Jean-Luc Ambrosi -
Managing brands in a digital world
With digital integration at the core of customer management, many marketers have been questioning whether the principles and approaches to branding are fundamentally different in a digitally led environment.
12 Apr / Written by Jean-Luc Ambrosi -
Building e-motional connections with customers
The warm weather is upon us. It’s a time of year often associated with the blossoming of love and relationships, which has me thinking about how marketing has leaped forward in its ability to build emotional connections with customers.
1 Dec / Written by Jean-Luc Ambrosi -
Artificial intelligence, machine learning and the science of customer engagement
There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.
20 Aug / Written by James Forbes -
Marketing skills in a virtual world
It wasn’t so long ago that CMOs and marketers came to realise they were under-resourced in managing their rapidly expanding digital activities. In fact, many marketing departments are still today far from optimal resourcing levels, if not noticeably below.
30 Jul / Written by Jean-Luc Ambrosi
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Why does marketing need its own data platform?
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Conversations over a cuppa with CMO: Sportsbet's Barni Evans
In our latest episode of Conversations over a cuppa with CMO, we talk to Sportsbet chief executive and former CMO50 #1, Barni Evans, about lessons in the crisis and the more innovative ways it's working to keep customers engaged.
- 25 May 2020
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Brands with internal customer insights capability will survive and even thrive
According to The Australian Bureau of Statistics, two-thirds of Australian businesses across all sectors have reported taking a hit to revenue or cash flow due to COVID-19. About one in 10 said they have paused trading altogether. In 70 per cent of cases, this was due to COVID-19.
Before corona (BC) and after corona (AC)
Our corporate structures are long hardwired into our psyche and state of mind. Are years and years of engrained behaviour versus a few weeks of ‘new’ during COVID-19 really going to make that much impact?
Modernization on marketing to promote products and business is really a big leap especially the age of social media. Thanks for sharing s...
Brayden Manchee
How National Tiles used digital personalisation to deliver 15 per cent of revenue online
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Dexx Mason
ASMR: Flash in the marketing pan, or something more?
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Yolanda R. Skillman
Melbourne Fashion Week: Using digital and insight to drive engagement and attendance
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Yolanda R. Skillman
What automated design is going to do to 3D printing and product customisation
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Yolanda R. Skillman
Report: Accountability key to marketing's influence in business