Ofer Mintz

  • Associate Professor of Marketing, UTS Business School
Ofer Mintz is Associate Professor of Marketing and Associate Head of the Marketing Department at the UTS Business School at the University of Technology Sydney. Ofer is a globally recognized expert in formulating customer–centric solutions to address marketing and business strategy problems organizations face, as evidenced by his publications in leading managerial and academic journals such as the World Economic Forum, Forbes, Journal of Marketing, Marketing Science, and Harvard Business School Working Knowledge, invited and delivered presentations on five continents, and his award-winning teaching and award-winning research. In 2021, Ofer became the first Australian-based scholar to have his research win the Marketing Science Institute's Buzzell Award for greatest impact on marketing practice and thought over a two-year period. In addition, Ofer was an invited delegate on an Australian Trade Mission on Innovation to the USA co-led by Tesla Chairwoman Robyn Denholm and Boeing APAC President Maureen Dougherty that led to an opportunity to visit and talk with executives from leading tech firms in the Silicon Valley and Seattle regions. Further, Ofer has been a judge for the Australian Space Design Competition and is active in many academic and managerial endeavours involving marketing analytics, digital marketing and start-up firms.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Latest Videos

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More Brand Posts

As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...

Harry

How JobAdder's CMO is bringing the human truth to B2B rebranding

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So many words, so little business benefit.

Brett Iredale

How JobAdder's CMO is bringing the human truth to B2B rebranding

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This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

Munstar Cook

How Super SA put customers at the heart of its digital transformation

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Its a informative post thanks for sharing

Galaxy Education

The people and process smarts needed to excel in omnichannel retailing

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Blog Posts

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before

Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.

Ofer Mintz

Associate Professor of Marketing, UTS Business School

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