Ofer Mintz

  • Associate Professor of Marketing, UTS Business School
Ofer Mintz is Associate Professor of Marketing and Associate Head of the Marketing Department at the UTS Business School at the University of Technology Sydney. Ofer is a globally recognized expert in formulating customer–centric solutions to address marketing and business strategy problems organizations face, as evidenced by his publications in leading managerial and academic journals such as the World Economic Forum, Forbes, Journal of Marketing, Marketing Science, and Harvard Business School Working Knowledge, invited and delivered presentations on five continents, and his award-winning teaching and award-winning research. In 2021, Ofer became the first Australian-based scholar to have his research win the Marketing Science Institute's Buzzell Award for greatest impact on marketing practice and thought over a two-year period. In addition, Ofer was an invited delegate on an Australian Trade Mission on Innovation to the USA co-led by Tesla Chairwoman Robyn Denholm and Boeing APAC President Maureen Dougherty that led to an opportunity to visit and talk with executives from leading tech firms in the Silicon Valley and Seattle regions. Further, Ofer has been a judge for the Australian Space Design Competition and is active in many academic and managerial endeavours involving marketing analytics, digital marketing and start-up firms.

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Blog Posts

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Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

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Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

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As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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