• A life(cycle) made of moments

    Got a moment? Grab a piece of paper and pen and plot out your whole life in three minutes. It’s not going to be a multi-part biography, but it’ll give a stranger a rough understanding of who you are: Your birth, education, jobs, financial investments and your significant (lack of) relationships.

Thomas Scott

  • Account executive, The Brand Agency
Thomas Scott is an account manager working at The Brand Agency, an advertising agency in Perth, Western Australia. Since entering the communications industry after being named the Communications Council’s Jump Start winner (WA) in 2018, he has worked on some of WA’s most prestigious brands from both the public and private sector, across the FMCG, Financial, and Property industries. Across these clients, he has both contributed to and led the development of advertising campaigns; developed new product packaging; aided in product development; planned large-scale events; and conducted audits of marketing systems and processes for clients.

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Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

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