My Muscle Chef brings on trio of marketers

Former UM national growth lead joins Australian ready-made meal and snacks business as head of marketing

Liam Loan-Lack
Liam Loan-Lack

My Muscle Chef has brought on a new head of marketing as part of a trio of marketing appointments aimed at accelerating the eight-year-old company’s growth strategy.

Liam Loan-Lack joins from Universal McCann, where he’s spent the past three years as national growth lead and general manager. Prior to this, he spent a decade working across agencies locally and globally across brands such as Burger King, Amazon, Flight Centre and Specsavers.

As head of marketing, Loan-Lack is in charge of leading marketing and design functions, spearheading marketing strategy and agency management. On the priority list are understanding customer needs, bringing to market new product initiatives, leading customer engagement and leveraging data and technology to build the brand. He reports into chief customer officer, Nick Love.

“My Muscle Chef stood out to me as a company with direct social impact, with every meal sold we’re giving customers the opportunity to achieve their goals while providing time back to focus on their passions,” Loan-Lack commented. “The ready-made meals category is one that can - and should - have mass resonance for audiences beyond core and traditional gym-goers, and My Muscle Chef is on this trajectory and growing rapidly. I’m looking forward to taking the brand into new territories with the extended team.”

Love said My Muscle Chef (MYMC) was investing in levelling up the quality of leadership and experience in the customer group to bring its ambitious vision to life.

“Liam’s experience working with global brands, leading high-performing teams and his ability to zero-in and execute cross functionally on the right strategic goals will be integral to our continued success,” he stated.

Loan-Lack is joined at My Muscle Chef by Ryan Guthrie, who has come in as senior marketing manager, and Dee Wescombe, the group’s new product marketing manager. Guthrie was most recently leading enterprise marketing for Afterpay and has worked across a number of FMCG and consumer brands such Reckitt’s Mortein and Aerogard, British American Tobacco’s Winfield and Nestle’s Nescafe.  

Wescombe, meanwhile, has both agency and client-side experience working across brands including Subaru and Peugeot.

“With these new hires, we are strengthening our already highly valued marketing team and integrating new levels of experience as our growth continues to accelerate,” Loan-Lack said. “Ultimately, we view this team as not just a department, but as the driver of a broader culture of market orientation across MYMC.”

MYMC is an Australian ready-made meal and snacks business claiming an annual revenue run rate in excess of $190 million. The products are delivered via the company’s direct-to-consumer ecommerce offering as well as via 3000 retail stockists nationally.

Loan-Lack fills the marketing leadership gap left by Clementine Churchill, who joined me&u in June as head of marketing.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page



Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction.

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in