Fmcg

Violet Crumble goes local with latest brand collaboration

Australia’s rejuvenated Violet Crumble brand has struck a new partnership with fellow South Australian FMCG, Bickford’s, to create a chocolate honeycomb flavoured milk. It’s one of several product collaborations from the iconic chocolate brand since its return to shelves last year.

Leadership

From Ampol to Polly Waffle: Lessons in reviving a brand

Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back consumers?

Digital Marketing

Field and Binet: Addressing acute short-termism in FMCG

The seductive appeal of short-termism is "very acute" in the fast moving consumer goods space, according to Peter Field and Les Binet, two of the most influential marketing commentators in the world. And it shouldn't be.

Digital Marketing

FMCG Forum: Finding growth in mature food markets

“Innovation is a great way to get famous,” said Megan Brownlow, principal, Housten Consulting and former PwC media guru, presenting at the inaugural FMCG Forum in Sydney last week on the subject of the need to innovate to find growth in mature markets.

Digital Marketing

Coca-Cola launches latest recycling initiative and sponsorship

Coca-Cola Australia and Coca-Cola Amatil, recently announced that all Coca-Cola soft drink brands bottles (600ml and below) and all water brands (600ml and below) in Australia are produced in 100 per cent recycled plastic bottles.

CMO50 2018 #14: Paul Connell

Marketing can play a unique role in grounding business decisions in consumer insight and innovation. But if that isn’t also intrinsically linked to the goals of the business and the CEO’s agenda, then you will always be at odds, says Paul Connell, refreshments GM and marketing director at Unilever.

Digital Marketing

What large brands can do to break down barriers and innovate like a startup

Large established companies need to take a “best of both worlds” approach to innovation in order to be competitive and meet ongoing consumer expectations, according to Daniela Simpson, a FMCG executive and a newly appointed general manager of a $1.1 billion candy and fruit snacks business unit of Ferrero USA.

Digital Marketing

Experts weigh in on ‘integrity’ of digital supply chain

​Controversial comments made by Procter and Gamble’s brand chief, Marc Pritchard, about the “murky” and “fraudulent” digital marketing practices - and the FMCG giant’s plans to overhaul its agency contracts and embrace transparency and viewability standards - has met with agreement and welcome relief by some industry players.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

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Fake Twitter-follower market is adapting, growing, and getting ever cheaper

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Did anyone proofread this document before it was published?

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CMO Momentum 2020: How to embrace agile marketing

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he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...

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Blog Posts

Creating a culture club builds ownership of teamwork

Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.

Colin D Ellis

Culture change expert, author

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

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