An immersive VR experience aimed at raising Australian consumer awareness of the importance of fibre for gut heath has debuted from the Kellogg’s team.

Kimberly-Clark’s decision to promote its former senior marketing director to the top job in Australia and New Zealand is one of several appointments to bolster the company’s female leadership representation.

NFTs and augmented reality are becoming an increasingly important part of the engagement arsenal as Penfolds looks to cement its luxury brand status and attract younger consumers, its marketing chief says.

Former Youfoodz CMO, Simon Jarvis, has realised his dream of becoming a CEO and joined Aussie plant-based food meal delivery service, Garden of Vegan, as its chief.

SunRice has confirmed former Kellogg’s marketer, Tamara Howe, as its new chief marketing officer.

Reckitt has confirmed Holly McCarthy as its new marketing director for Australia and New Zealand following the relocation of Henry Turgoose to a new role with the US consumer healthcare division.

Seeking new challenges after charting the international cycle of agribusiness is in the sights of SunRice’s head of marketing and insights, Andrew Jeffrey, who finishes up with the company this week.

Digital capability, the right agency partnerships and solid brand fundamentals are on the priority list for Mighty Craft’s marketing and retail director as she works to fuel sustainable growth across the Australian craft industry player.

Stronger engagement with health and sustainability conscious consumers as well as the food services sector are in the sights of Simplot’s GM marketing, Katie Saunders, as she spearheads a push into augmented reality (AR).

More than 1.6 million unique impressions, a 30 per cent uplift in sales and a wider understanding of audiences open to non-alcoholic beverages are just a few wins for Lyre’s Spirit Company following a Covid-fuelled digital advertising play.

There was never any doubt in Nathan Low’s mind the summer Australian lamb campaign would be provocative.

Non-alcoholic spirits brand, Lyre’s, has brought on Audience Precision to support its media strategy, planning and buying as its looks to build out a bigger global presence.

Former Greencross and Seafolly marketing leader, Adriane McDermott, has taken the leap into running her own FMCG business and co-founded a new low alcohol botanical spirit brand.

​Former Chobani Australia marketing leader, Damian Young, has confirmed he’s joining snack manufacturer, Majans, as its first head of marketing and innovation.

Building brand consideration and conversion through experiential connection lies at the heart of Golden Circle’s adoption of smile recognition technology for its latest campaign.

Chobani Australia has combined its marketing, sales and category teams in a new demand function following the departure of general manager of marketing, Damian Young.

“The credibility and integrity of marketers is instrumental to architecting an enterprise’s future, not just the future of a portfolio of brands,” according to Lion consumer and brand director, Anuhba Sahasrabuddhe. And it’s this very business minded approach the internationally experienced brand and marketing leader is now applying to her role at Lion, one of Australia’s most iconic and longstanding FMCG organisations.

The fluidity of grocery shopping between in-store and online channels is something modern FMCG marketers can expect to face permanently thanks to the digital acceleration and consumer expectations brought about by Covid-19.

My Muscle Chef has brought on a new head of marketing as part of a trio of marketing appointments aimed at accelerating the eight-year-old company’s growth strategy.

Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.

Reckitt has been busy creating wide-ranging and ongoing corporate social responsibility (CSR) projects in the last few years with results for the community and for consumer perception that please Reckitt’s hygiene A/NZ’s director of marketing, Saurabh Jain.