Aussie menu ordering startup brings on head of marketing

Former My Muscle Chef marketer joins me&u as its head of marketing to help drive aggressive growth

Mobile menu ordering platform, me&u, has brought on former My Muscle Chef marketer, Clementine Churchill, as its new head of marketing.

Me&u was launched in 2018 by founder, Stevan Premutico, formerly of Dimmi, and is looking to shake-up in-venue menu ordering through its contactless, digital menu and payments offering. The name of the game is rapid growth and expansion in Australia as well as international markets.

Churchill has spent the last nearly three years with My Muscle Chef, joining as a senior marketing manager before being promoted to head of marketing in March 2020. Prior to this, she worked on brands and promotions at Campbell Arnott’s including across the iconic Tim Tam and Tiny Teddy brands.

Clementine ChurchillCredit: me&u
Clementine Churchill

In a statement, me&u highlighted Churchill’s experience in helping My Muscle Chef to 700 per cent growth, private equity investment and spearheading numerous integrated campaigns as key reasons for her appointment. The company also emphasised her commercial acumen as well as skills building and maintaining relationships with partners and collaborators, managing new product development, project delivery and campaign execution, as instrumental to achieving growth.

“I’m thrilled to join me&u at such a momentous time in the company’s history,” Churchill said. “Founder, Stevan Premutico, is passionate about the role that technology must play, not just in the immediate recovery of hospitality, but in its long-term prosperity. I am inspired and energised to be part of a team so committed to building a better future for the industry.

“My focus will be on creating exceptional and seamless in-venue dining and drinking experiences, supporting our venue partners in growing their businesses and rolling out me&u’s vision globally.”

Premutico said Churchill was an inspiring individual to have join the leadership team.

“Clementine brings impressive experience to help fuel our growth both here and internationally. She shares our obsession for elevating the custom experience and creating a future where the industry is materially better and more sustainable than the one we know today,” he said.

Me&u partners include ALH, Merivale, Solotel, Portsea Hotel and Howard Smith Wharves.

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