Aussie menu ordering startup brings on head of marketing

Former My Muscle Chef marketer joins me&u as its head of marketing to help drive aggressive growth

Mobile menu ordering platform, me&u, has brought on former My Muscle Chef marketer, Clementine Churchill, as its new head of marketing.

Me&u was launched in 2018 by founder, Stevan Premutico, formerly of Dimmi, and is looking to shake-up in-venue menu ordering through its contactless, digital menu and payments offering. The name of the game is rapid growth and expansion in Australia as well as international markets.

Churchill has spent the last nearly three years with My Muscle Chef, joining as a senior marketing manager before being promoted to head of marketing in March 2020. Prior to this, she worked on brands and promotions at Campbell Arnott’s including across the iconic Tim Tam and Tiny Teddy brands.

Clementine ChurchillCredit: me&u
Clementine Churchill


In a statement, me&u highlighted Churchill’s experience in helping My Muscle Chef to 700 per cent growth, private equity investment and spearheading numerous integrated campaigns as key reasons for her appointment. The company also emphasised her commercial acumen as well as skills building and maintaining relationships with partners and collaborators, managing new product development, project delivery and campaign execution, as instrumental to achieving growth.

“I’m thrilled to join me&u at such a momentous time in the company’s history,” Churchill said. “Founder, Stevan Premutico, is passionate about the role that technology must play, not just in the immediate recovery of hospitality, but in its long-term prosperity. I am inspired and energised to be part of a team so committed to building a better future for the industry.

“My focus will be on creating exceptional and seamless in-venue dining and drinking experiences, supporting our venue partners in growing their businesses and rolling out me&u’s vision globally.”

Premutico said Churchill was an inspiring individual to have join the leadership team.

“Clementine brings impressive experience to help fuel our growth both here and internationally. She shares our obsession for elevating the custom experience and creating a future where the industry is materially better and more sustainable than the one we know today,” he said.

Me&u partners include ALH, Merivale, Solotel, Portsea Hotel and Howard Smith Wharves.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in