Digital Marketing
Tourism Australia and mobile payment platform, Alipay, have joined forces on a new pilot program aimed at promoting several of Sydney’s iconic destinations and hotspots to Chinese tourists.
Shopping via social platforms has emerged as the “new frontier” for online commerce, with business uptake not far behind consumer adoption, according to a new PayPal study. But there’s still a gulf between consumer mobile payments behaviour and business readiness to support mobile transactions
Digital Marketing
A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.
Digital Marketing
Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.
Apple Pay launches on Monday in the U.S., giving buyers new technology to make in-store and online payments possible with NFC-ready iPhone 6 and iPhone 6 Plus smartphones by simply using Touch ID.
Digital Marketing
Former ninemsn digital content director and startup investor, Todd Forest, has been appointed CEO of new Australian mobile payments app, Clipp.
The world of fast food is getting faster - and redefining the future of mobile payments. Just look at what several US fast food retailers, including Taco Bell and Chipotle, are doing.
The coffee chain was smart enough to push mobile by not initially pushing mobile. It's an approach that can work for your business too, internally and externally.
Digital Marketing
Apple's iBeacons system will enable purchases, contextual marketing, automated check-ins and much more. And it's closer than you think.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce
The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...
Heather
It’s time for marketers to rethink their approach to ‘loyalty’
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia