Digital Marketing
Tourism Australia and mobile payment platform, Alipay, have joined forces on a new pilot program aimed at promoting several of Sydney’s iconic destinations and hotspots to Chinese tourists.
Shopping via social platforms has emerged as the “new frontier” for online commerce, with business uptake not far behind consumer adoption, according to a new PayPal study. But there’s still a gulf between consumer mobile payments behaviour and business readiness to support mobile transactions
Digital Marketing
A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.
Digital Marketing
Australians are expected to increase their spending on mobile devices by 43 per cent this year to $8.8 billion, according to research released by PayPal and Ipsos.
Apple Pay launches on Monday in the U.S., giving buyers new technology to make in-store and online payments possible with NFC-ready iPhone 6 and iPhone 6 Plus smartphones by simply using Touch ID.
Digital Marketing
Former ninemsn digital content director and startup investor, Todd Forest, has been appointed CEO of new Australian mobile payments app, Clipp.
The world of fast food is getting faster - and redefining the future of mobile payments. Just look at what several US fast food retailers, including Taco Bell and Chipotle, are doing.
The coffee chain was smart enough to push mobile by not initially pushing mobile. It's an approach that can work for your business too, internally and externally.
Digital Marketing
Apple's iBeacons system will enable purchases, contextual marketing, automated check-ins and much more. And it's closer than you think.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
There are five tell-tale signs your brand needs to take a long hard look at itself.
How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.
Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
I should check these guidelines. I think it's important for me. Thanks for the info!
Juana Morales
IAB releases social media comment moderation guidelines
I didn't know about that. Thanks!
Jamison Herrmann
Twitter 'recap' helps you catch up with missed tweets
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Max Polding
What it takes to turnaround an iconic Australian brand
I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...
sketharaman
Gartner VP: Why CMOs and CIOs must band together to make CX a discipline
I live the best deals at LA Police Gear.
Tyrus Rechs
6 Ways to ramp up Social Media to Your Web Design