RM Williams brings on DDB NZ chief as new CMO

Chris Willingham joins the iconic Australian manufacturing and retail brand as its marketing chief

Chris Willingham
Chris Willingham

RM Williams has brought on former DDB New Zealand managing director, Chris Willingham, as its new chief marketing officer.

Willingham boasts of more than 25 years’ brand experience, largely working across agencies locally, regionally and internationally. He has spent the last two-and-a-half years as managing director of DDB New Zealand. Prior to this, he was global director on Nike at Wieden + Kennedy based in the US, and oversaw campaigns for the 2016 Olympics and 2018 World Cup.

His resume also includes a stint leading BBDO’s Singapore hub as well as nearly nine years with London-based Fallon, where he rose to managing partner and world on campaigns such as Cadbury’s ‘Gorilla’ and Sony’s ‘Balls’. In addition, Willingham had seven years with TBWA London as an account director, where he ran the pan-European PlayStation account and oversaw work such as the ‘Double Life’ and ‘Fun anyone’ campaigns.

Willingham steps into his new role in coming weeks. He replaces Mathew Hayward, who left RM Williams in March after spending four years in the CMO seat.

Speaking on his appointment, Willingham said he was looking forward to stewardship of a famous, culturally important brand and helping to drive the next phase of growth nationally and internationally. South Australia-based RM Williams is 89 years old this year and has recently undergone a change in ownership, being wholly acquired by Tattarang in 2020. The purchase marks the return of the brand to Australian hands.

“I bought my first pair of Craftsman boost when I travelled through Sydney during the 1990s and fell in love with RM Williams there and then,” Willingham commented. “This is a unique, once-in-a-career opportunity and it’ll be an absolute privilege to work together with the RM Williams team to lead the brand through the next stage of its evolution.”

Tattarang chief investment officer, John Hartman, welcomed the experienced brand leader to the team, noting his contribution will be critical in accelerating the brands’ new growth strategies across digital channels and international markets.

To help with these ambitions, RM Williams recently appointed media agency, Audience Precision, to provide insights, global media strategy and offline media buying across 12 markets including Australia, the US, Canada, the UK and several European markets.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in