San Remo marketing joins South Australian Tourism Commission as Hill heads overseas

Former San Remo chief marketer, Eric de Roos, confirmed as the next executive director of marketing for SATC

Erik de Roos
Erik de Roos

South Australian Tourism Commission (SATC) has brought on San Remo’s former CMO as its new marketing chief to replacing outgoing executive marketing leader, Brent Hill.

Erik de Roos is joining the tourism body as its new executive director of marketing on 12 July. He brings more than 20 years’ experience in the marketing and advertising field, including five years with San Remo and agencies such as Clemenger BBDO.

He replaces Hill, who has been in the position for more than five-and-a-half years. His achievements at the organisation have seen him repeatedly recognised in the CMO50 and among Australia’s marketing innovative and effective marketing leaders. His departure comes off the back of a challenging couple of years for tourism in the state after devastating bushfires as well as the COVID-19 global pandemic.

CMO understands Hill is moving on to a CEO posting at an international tourism agency.

SATC chief executive, Rodney Harrex, said there had been an extensive recruitment process to secure the best candidate to lead the marketing team during this critical time for tourism in SA.

“Erik brings a strong marketing background, is a creative thinker and is passionate about driving our brand as we continue our work to recover SA’s visitor economy,” Harrex stated. “He has broad experience across Australia and from his international placements, has been behind some of our strongest SA brands [such as San Remo, Balfours, Jacob’s Creek, Journey Beyond and the Motor Accident Commission] and is very excited to join the SATC and get to work.”

Harrex also noted the incredibly challenging period for the SATC and tourism more broadly in recent years. “We’ve worked hard to be outstanding in our engagement with the sector, and in driving initiatives to stimulate the visitor economy, so it is an exciting time for Erik to come on board and continue with the great work the team has been creating,” he said.

De Roos said he’s “beyond thrilled” about his next professional endeavour as an executive marketer.

“Working at the SATC has been a long-held professional ambition of mine and to be joining at such a pivotal time is an extremely exciting prospect,” he said.

“The agency is widely respected across the tourism and business sectors for delivering best-practice marketing campaigns and I can’t think of a better brand to work with. I love the passion and the ‘get it done’ attitude of the SATC, so I’m very keen to meet the team and be a part of it.”

 Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in