San Remo marketing joins South Australian Tourism Commission as Hill heads overseas

Former San Remo chief marketer, Eric de Roos, confirmed as the next executive director of marketing for SATC

Erik de Roos
Erik de Roos

South Australian Tourism Commission (SATC) has brought on San Remo’s former CMO as its new marketing chief to replacing outgoing executive marketing leader, Brent Hill.

Erik de Roos is joining the tourism body as its new executive director of marketing on 12 July. He brings more than 20 years’ experience in the marketing and advertising field, including five years with San Remo and agencies such as Clemenger BBDO.

He replaces Hill, who has been in the position for more than five-and-a-half years. His achievements at the organisation have seen him repeatedly recognised in the CMO50 and among Australia’s marketing innovative and effective marketing leaders. His departure comes off the back of a challenging couple of years for tourism in the state after devastating bushfires as well as the COVID-19 global pandemic.

CMO understands Hill is moving on to a CEO posting at an international tourism agency.

SATC chief executive, Rodney Harrex, said there had been an extensive recruitment process to secure the best candidate to lead the marketing team during this critical time for tourism in SA.

“Erik brings a strong marketing background, is a creative thinker and is passionate about driving our brand as we continue our work to recover SA’s visitor economy,” Harrex stated. “He has broad experience across Australia and from his international placements, has been behind some of our strongest SA brands [such as San Remo, Balfours, Jacob’s Creek, Journey Beyond and the Motor Accident Commission] and is very excited to join the SATC and get to work.”

Harrex also noted the incredibly challenging period for the SATC and tourism more broadly in recent years. “We’ve worked hard to be outstanding in our engagement with the sector, and in driving initiatives to stimulate the visitor economy, so it is an exciting time for Erik to come on board and continue with the great work the team has been creating,” he said.

De Roos said he’s “beyond thrilled” about his next professional endeavour as an executive marketer.

“Working at the SATC has been a long-held professional ambition of mine and to be joining at such a pivotal time is an extremely exciting prospect,” he said.

“The agency is widely respected across the tourism and business sectors for delivering best-practice marketing campaigns and I can’t think of a better brand to work with. I love the passion and the ‘get it done’ attitude of the SATC, so I’m very keen to meet the team and be a part of it.”

 Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here. 

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch Marketing Council Episode 3: Launching in the technology sector

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.

More Videos

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

Blog Posts

How the CMO can get the board on the customer’s side

For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.

Jeff Cooper

CMO and board, Business Excellence Australia

The Secret Ingredients of a CX-Led Company Culture

When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.

Steven van Belleghem

Author, CX expert

The Future Of Social Is Joyful, Pass It On

2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.

Dan Young

Managing director, Pulse

Sign in