Coles Liquorland marketer joins Spinach as director of client services

Client-side marketer, Nicole Miranda, has been appointed director of client services with full-service agency, Spinach.

Miranda’s retail experience includes a five-year stint as head of marketing for Coles Liquorland, as well as a number of agency roles with businesses including JWT where she was director of retail. She also worked at BWM as general manager and Kmart business lead and as business director at Badjar Ogilvy, where she oversaw brands including Officeworks.

Spinach CEO, Craig Flanders, noted that retail is the sweet spot for Spinach. The agency has worked with a host of retail brands, including Drummond Golf, Baby Bunting, Queen Victoria Market, The Reject Shop and Coles Liquorland, and is looking to bolster its retail credentials with the appointment.

“It’s an area we know well and thoroughly enjoy. With her extensive retail experience on both sides of the fence, Nicole is the perfect hire for us. We first met Nicole during her time at Liquorland where we saw what a top operator she is. We couldn’t be happier that she has joined our team,” he said.

“Spinach and I share a passion for great retail advertising and I’m looking forward to working with the team on new and existing clients in the space,” Miranda added.

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