The appointment is aimed at helping the agency bolster its retailer offering
Client-side marketer, Nicole Miranda, has been appointed director of client services with full-service agency, Spinach.
Miranda’s retail experience includes a five-year stint as head of marketing for Coles Liquorland, as well as a number of agency roles with businesses including JWT where she was director of retail. She also worked at BWM as general manager and Kmart business lead and as business director at Badjar Ogilvy, where she oversaw brands including Officeworks.
Spinach CEO, Craig Flanders, noted that retail is the sweet spot for Spinach. The agency has worked with a host of retail brands, including Drummond Golf, Baby Bunting, Queen Victoria Market, The Reject Shop and Coles Liquorland, and is looking to bolster its retail credentials with the appointment.
“It’s an area we know well and thoroughly enjoy. With her extensive retail experience on both sides of the fence, Nicole is the perfect hire for us. We first met Nicole during her time at Liquorland where we saw what a top operator she is. We couldn’t be happier that she has joined our team,” he said.
“Spinach and I share a passion for great retail advertising and I’m looking forward to working with the team on new and existing clients in the space,” Miranda added.
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In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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