Jo Juler joins Basketball Australia as marketing chief

The former Tennis Australia marketing leader has jumped codes to lead the marketing and digital efforts at another sporting organisation

Jo Juler has been appointed to the position of executive general manager – marketing, communications and digital at Basketball Australia.

Juler has been at high-profile international and domestic sporting bodies, including head of marketing – tennis and Australia Open at Tennis Australia; marketing, communications and commercial manager at Melbourne & Olympic Parks; and general manager - marketing and communications manager at Melbourne Football Club.

Basketball Australia interim CEO, Carolyn Campbell, said it’s an important appointment for the sporting organisation.

“Jo brings an enormous amount of industry experience to Basketball Australia, where she has a strong record of delivering outstanding results and joins the organisation at an exciting time for the sport,” said Campbell.

“Basketball has one of the highest grassroots participation rates of any sport in Australia, our national teams both at a senior and junior level are ranked amongst the best in the world, which is a reflection of our elite pathway, we produce globally revered coaches and officials, and the Chemist Warehouse WNBL is not only the longest-running elite women’s sporting competition in Australia but acknowledged as one of the finest leagues internationally."

As Tennis Australia’s head of marketing, Juler guided the marketing efforts that included championing Sport Australia’s national community creative platform, ‘Move it’, and the first campaign in partnership with Sport Australia, ‘find your 30’, aimed at encouraging the Australian public to get more physically active by finding 30 minutes of exercise whatever way they can.

At the time, Juler said the ‘Find your 30’ campaign was about addressing a national problem with kids and families doing less exercise and physical activity. And all sporting codes now recognise if Australians are not even doing their 30 minutes of exercise, they’re unlikely to play sport.

“Through the marketing 12, we can work together with Sport Australia to address the bigger problem. Yes, we compete in the sense that we all want kids to play our sports, but we coexist nicely. We know Australian kids are trying a smorgasbord of sports, and that’s good for them,” said Juler.

Now as a member of the Basketball Australia executive team, Juler will lead the governing body’s marketing, communications and digital team, working with internal and external stakeholders to drive its growth agenda as identified in the organisation’s new four-year strategic plan.

“As a sport and an as organisation, we have a huge amount of untapped potential which is reflected in our new strategic plan, and we are thrilled to have Jo onboard to support the implementation and delivery of this strategy,” added Campbell.

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