A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Leadership
Newly rebranded sports and entertainment industry strategy consultancy, Tenka Group, has promoted its marketing chief to managing director and will bring on a new divisional manager of marketing strategy as part of a leadership reshuffle.
Leadership
Dentsu has announced a new group structure as of 2020, following disappointing Q3 FY2019 financial results, driven mainly by the APAC region.
Social Media
Brands pulling advertising from 2GB following Alan Jones’ derogatory comments against New Zealand Prime Minister, Jacinta Ardern, is yet another sign of how intertwined brand association with societal and cultural trends has become, industry and marketing leaders say.
Leadership
Hot on the heels of its recent acquisition of New Zealand’s largest independent agency, MBM, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’ brand.
Leadership
Mobile customer experience consultancy, Geronimo, has brought on BT Financial’s former chief marketing officer as its new COO.
Leadership
WPP AUNZ has confirmed BMW’s global VP of digital strategy will join the team as CEO and managing director from October, a move designed to ramp up its tech and transformation credentials.
KPMG Australia has acquired UX, web and mobile app technology firm, Love Agency, which specialises in building solutions for enterprise and government clients. The acquisition will boost KPMG’s digital strategy, AI, machine learning, IoT, data and analytics services.
Digital Marketing
World Wildlife Fund (WWF) is challenging creative marketers to change the course of history with the launch of Project Extraordinary, which will see the winning creative agency featured at a UN Summit, and three agencies featured at Cannes.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021