New-look Tenka Group announces leadership reshuffle as it rebrands holding company and confirms fresh 5-year business plan
Newly rebranded sports and entertainment industry strategy consultancy, Tenka Group, has promoted its marketing chief to managing director and will bring on a new divisional manager of marketing strategy as part of a leadership reshuffle.
For director and head of marketing, Andrew Condon, has been promoted to managing director of Gemba overseeing insights, strategy and marketing operations. Gemba is one of two business units sitting under the Tenka Group, the new name of the holding company announced this week. The other business unit is Turnstile.
As part of the management restructure, Gemba head of finance, Paula Marovitch, and head of client services, Clare Stewart-Hunter have also gained equity in the group and become directors. Marovitch has also been promoted to CFO, while Stewart-Hunter has taken up the new head of client and creative services role, leading the marketing communication divisions of the business.
Tenka group also flagged plans to appoint and announce a new divisional manager of marketing strategy shortly.
Tenka Group CEO, Rob Mills, said the group name change was designed to signal efforts to build and develop new opportunities within the sport and entertainment industry. The group released a fresh five-year business strategy this week aimed at growing its reach and client services scope.
“We know the fusion of insight, strategy and creativity builds great businesses that add real value to the sport and entertainment industry and its fans,” he commented in a statement. “These opportunities reach beyond the current service and product offering of Gemba and Turnstile, so we designed a new structure to identify and develop these new businesses.”
Mills said the elevating of the three executives was a reflection of their long tenure with the business and their strategic contribution.
Tenka’s clients include FIFA, Formula 1, Cricket Australia, Toyota, Westpac Group, Adidas and Manchester City World Rugby.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia
Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...
soham
How to manage social media during Covid-19
Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...
Pierce Fabreverg
Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful