A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Publicis Groupe makes another NZ acquisition, this time in customer experience management
Hot on the heels of its recent acquisition of New Zealand’s largest independent agency, MBM, Publicis Groupe has picked up customer experience agency, Affinity ID.
Founded in 1999, Affinity ID will be under the new mantle of Digitas Affinity ID, and join the Publicis Groupe’s global network of 34 offices across 22 countries.
Publicis Groupe A/NZ CEO, Michael Rebelo, said the local market intelligence, breadth of expertise and trailblazing attitude of the Affinity ID team will be a huge asset to the Digitas brand’s launch into New Zealand and indeed, all of the Groupe agencies.
“New Zealand is a key market for APAC, and the launch of Digitas through Affinity ID completes an important part of the picture for us here," he said. "In addition to our creative, strategic, digital and media expertise, and under the ‘Power of One’ platform, we can provide clients seamless access to best in class, data-driven customer experience capabilities.
“Our industry is transforming rapidly. We’re committed to adapting and evolving our offering at equal pace, so we can continue to be the collaborative, connected partner our clients need us to be.”
Digitas Australia and New Zealand CEO, Adrian Farouk, added clients want their agencies to help navigate the ever more complex digital ecosystem.
“To do this well in New Zealand requires us to be on the ground and amidst the action. We are excited to bring into the fold a smart group of people in Affinity ID, who will help build on Digitas’ strength as The Connected Marketing Agency by using data to fuel creativity.”
The deal comes just a week after the acquisition of MBM. At the time, Rebelo said in a statement: “New Zealand is an important growth market for the Groupe and the acquisition of MBM is the first in a series of investments we will be making in the region to further strengthen our existing brands and grow new capabilities here.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been