Publicis Groupe makes another NZ acquisition, this time in customer experience management
Hot on the heels of its recent acquisition of New Zealand’s largest independent agency, MBM, Publicis Groupe has picked up customer experience agency, Affinity ID.
Founded in 1999, Affinity ID will be under the new mantle of Digitas Affinity ID, and join the Publicis Groupe’s global network of 34 offices across 22 countries.
Publicis Groupe A/NZ CEO, Michael Rebelo, said the local market intelligence, breadth of expertise and trailblazing attitude of the Affinity ID team will be a huge asset to the Digitas brand’s launch into New Zealand and indeed, all of the Groupe agencies.
“New Zealand is a key market for APAC, and the launch of Digitas through Affinity ID completes an important part of the picture for us here," he said. "In addition to our creative, strategic, digital and media expertise, and under the ‘Power of One’ platform, we can provide clients seamless access to best in class, data-driven customer experience capabilities.
“Our industry is transforming rapidly. We’re committed to adapting and evolving our offering at equal pace, so we can continue to be the collaborative, connected partner our clients need us to be.”
Digitas Australia and New Zealand CEO, Adrian Farouk, added clients want their agencies to help navigate the ever more complex digital ecosystem.
“To do this well in New Zealand requires us to be on the ground and amidst the action. We are excited to bring into the fold a smart group of people in Affinity ID, who will help build on Digitas’ strength as The Connected Marketing Agency by using data to fuel creativity.”
The deal comes just a week after the acquisition of MBM. At the time, Rebelo said in a statement: “New Zealand is an important growth market for the Groupe and the acquisition of MBM is the first in a series of investments we will be making in the region to further strengthen our existing brands and grow new capabilities here.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness