Media research guru, leading Australian CMOs join CMO virtual event line-up

Ground-breaking research into the brand building and business impact of news media advertising will be front and centre at CMO’s latest virtual event on 18 March.

Media research guru and CEO of MediaScience, Dr Duane Varan, will join a line-up of speakers including marketing chiefs from Marley Spoon and Nissan Australia plus the GM of ThinkNewsBrands to explore how marketers can reframe perceptions of old-school advertising in the new consumer normal.

This very special event will take place on 18 March 2021 at 11am AEDT and kick off with the results of MediaScience’s world-first research into how news brands present a distinctive and contextually relevant way of addressing changing consumer forces by offering brands a unique blend of visibility, recall, trust and impact.

We’ll then be joined by three leading Australian marketers to not only explore news media’s impact on their respective brands, but also delve into how their organisations are harnessing the power of wider media investments to drive business results.

Register for this free CMO-ThinkNewsBrand event here.

Featured speakers:

Dr Duane Varan

Research pioneer and CEO, MediaScience

Kate Whitney

Chief growth and marketing officer, Marley Spoon

Vanessa Lyons

General Manager, ThinkNewsBrands

Geraldine Davys

Director of marketing and product, Nissan Australia

Details:

Thursday 18 March 2021

Time: 11am AEST

Location: Direct to your PC

Make sure you secure your place at this live virtual event here.

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