Latest CMO and ThinkNewsBrands virtual event on 18 March will explore brand and business impact of media advertising
Ground-breaking research into the brand building and business impact of news media advertising will be front and centre at CMO’s latest virtual event on 18 March.
Media research guru and CEO of MediaScience, Dr Duane Varan, will join a line-up of speakers including marketing chiefs from Marley Spoon and Nissan Australia plus the GM of ThinkNewsBrands to explore how marketers can reframe perceptions of old-school advertising in the new consumer normal.
This very special event will take place on 18 March 2021 at 11am AEDT and kick off with the results of MediaScience’s world-first research into how news brands present a distinctive and contextually relevant way of addressing changing consumer forces by offering brands a unique blend of visibility, recall, trust and impact.
We’ll then be joined by three leading Australian marketers to not only explore news media’s impact on their respective brands, but also delve into how their organisations are harnessing the power of wider media investments to drive business results.
Register for this free CMO-ThinkNewsBrand event here.
Featured speakers:
Dr Duane Varan
Research pioneer and CEO, MediaScience
Kate Whitney
Chief growth and marketing officer, Marley Spoon
Vanessa Lyons
General Manager, ThinkNewsBrands
Geraldine Davys
Director of marketing and product, Nissan Australia
Details:
Thursday 18 March 2021
Time: 11am AEST
Location: Direct to your PC
Make sure you secure your place at this live virtual event here.
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