News Media

Digital Marketing

Report: Under 40s do consume news

Contrary to popular belief, nine in 10 Australians under 40 are reading news on a monthly basis, with nearly three in five tapping a combination of online and offline as sources, a new ThinkNewsBrands survey shows.

Digital Marketing

News Media Bargaining Code passes Parliament

Australia’s News Media and Digital Platforms Bargaining Code has officially passed through the Senate a day after the Government confirmed last-minute amendments made as part of the Morrison Government’s negotiations with Facebook over the past week.

Digital Marketing

Seven West Media inks news deal with Google

Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the half-year to December 2020.

Leadership

Boomtown recruits new marketing lead

Boomtown has brought on a new marketing lead tasked with driving the regional media owner’s presence and connection with advertisers.

Digital Marketing

ACCC calls for comment on mandatory news media code

The ACCC has put the call out for submissions to its new mandatory code of conduct governing Australia’s news media and digital platforms, a move aimed at helping address the imbalance between traditional media companies and Google and Facebook.

Latest Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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So many words, so little business benefit.

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Gartner 2022 Digital Experience Platforms reveals leading vendor players

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Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...

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How Super SA put customers at the heart of its digital transformation

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Blog Posts

The real cost of doing customer service badly

Headlines of unacceptable waiting times to get onto Qantas will have many brand owners, chief executives and boards thinking, ‘thank goodness that is not us’. But Qantas isn’t the only company being inundated with calls with no reprieve in sight, it’s just dominating headlines right now.

Kath Blackham

CEO, Versa

The 15 most-common persuasion mistakes

As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.

Michelle Bowden

Author, consultant

5 commonly missed opportunities when marketing to multicultural customers

The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.

Mark Saba

Founder and CEO, Lexigo

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