ACCC calls for comment on mandatory news media code

Regulatory watchdog releases concept paper to scope out the proposed mandatory code of conduct to address the imbalance between news media and digital platform providers

The ACCC has put the call out for submissions to its new mandatory code of conduct governing Australia’s news media and digital platforms, a move aimed at helping address the imbalance between traditional media companies and Google and Facebook.

The call comes less than a month after the Government directed the ACCC to develop a mandatory code of conduct, a scheme replacing initial plans for a voluntary code created in partnership with digital platform providers.

The code itself is a response to the final report from the ACCC’s Digital Platforms Inquiry, unveiled last July. At the time, the Government had indicated if an agreement was not forthcoming, it would develop alternative options to address concerns raised, including a mandatory code. The decision to pursue the latter comes in the wake of falling ad revenues and media outlets struggling due to the COVID-19 economic shutdown, a situation that has seen many news media outlets stand down staff, close print and magazine titles and introduce reduced pay for employees. 

In its concepts paper released today, the regulatory watchdog requested comment on a mammoth 59 questions relating to a series of issues presented in the paper. These include what should be included in the draft bargaining code and the framework governing it; defining ‘news’ as well as digital platform products and services; how specific issues should be addressed, such as sharing user data, notification of algorithmic changes made by Google and Facebook, prioritising original news and recognising paywalls via these platforms and the treatment and control of advertising around news shown; and how the code should operate and be reviewed.

Submissions are due by 5 June 2020, in time for the Government’s request public consultation be sought before July. The final code is then expected shortly afterwards.

“We are keen to tap views on all the issues and ideas involved with this code. Given the tight timeframe we are seeking precise views on the content of the code and this concepts paper will facilitate this,” ACCC chair, Rod Sims, said in a statement.

“Our digital platforms inquiry highlighted the acute need to address the imbalance in bargaining position between news media and particular digital platforms, and that is what the code will do.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in