ACCC calls for comment on mandatory news media code

Regulatory watchdog releases concept paper to scope out the proposed mandatory code of conduct to address the imbalance between news media and digital platform providers

The ACCC has put the call out for submissions to its new mandatory code of conduct governing Australia’s news media and digital platforms, a move aimed at helping address the imbalance between traditional media companies and Google and Facebook.

The call comes less than a month after the Government directed the ACCC to develop a mandatory code of conduct, a scheme replacing initial plans for a voluntary code created in partnership with digital platform providers.

The code itself is a response to the final report from the ACCC’s Digital Platforms Inquiry, unveiled last July. At the time, the Government had indicated if an agreement was not forthcoming, it would develop alternative options to address concerns raised, including a mandatory code. The decision to pursue the latter comes in the wake of falling ad revenues and media outlets struggling due to the COVID-19 economic shutdown, a situation that has seen many news media outlets stand down staff, close print and magazine titles and introduce reduced pay for employees. 

In its concepts paper released today, the regulatory watchdog requested comment on a mammoth 59 questions relating to a series of issues presented in the paper. These include what should be included in the draft bargaining code and the framework governing it; defining ‘news’ as well as digital platform products and services; how specific issues should be addressed, such as sharing user data, notification of algorithmic changes made by Google and Facebook, prioritising original news and recognising paywalls via these platforms and the treatment and control of advertising around news shown; and how the code should operate and be reviewed.

Submissions are due by 5 June 2020, in time for the Government’s request public consultation be sought before July. The final code is then expected shortly afterwards.

“We are keen to tap views on all the issues and ideas involved with this code. Given the tight timeframe we are seeking precise views on the content of the code and this concepts paper will facilitate this,” ACCC chair, Rod Sims, said in a statement.

“Our digital platforms inquiry highlighted the acute need to address the imbalance in bargaining position between news media and particular digital platforms, and that is what the code will do.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in