Join media guru, Dr Duane Varan, and Australian marketer leaders for this special virtual event as we explore news media’s impact on brand building and business results
Rapid advancement of digitisation, along with changing consumer needs and behaviours during 2020, has given product, media and experience consumption a massive shake-up. The way marketing and advertising activities shape the consumer’s path to purchase in the next normal has been disrupted as a result.
Add in squeezed budgets, demand for fast, demonstrable business impact and the growing need for agility, and you have a perfect storm of reasons for why brands are actively reframing their media mix.
Responding to demands of the industry, The Benchmark Series, a world-first ground-breaking research piece shows news brands present a distinctive and contextually relevant way of addressing these changing consumer forces by offering brands a unique blend of visibility, recall, trust and impact.
Join CMO, ThinkNewsBrands, media research guru, Dr Duane Varan, and three Australian marketing leaders as we explore news media’s impact on brand building and business results and delve into:
How leading Australian brands are harnessing the power of their media investments to drive business results
What rapid commerce and engagement digitisation in 2020 has done to media mix, spend and advertising strategy
How ever-increasing scrutiny of marketing budgets and spend is influencing how ROI cut-through of media investments is perceived
If traditional media and perceived old-school advertising channels can deliver cut-through, brand uplift and commercial impact
Sustaining the right balance of rational and emotional advertising and the role news media can play in retaining share, attention and reach in the next normal.