The Marketing Academy debuts virtual 2021 campus

Marketing, media and advertising academy follows up virtual events foray in 2020 with full online program in 2021

The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.

The new online Virtual Campus Program features masterclasses, workshops and lectures that take their cues from The Marketing Academy’s overarching ambition to improve marketing, media and advertising leadership talent globally. It’s being offered for free to the relevant talent across all sponsor organisations globally. These include the likes of KFC Global, Salesforce, Mars Wrigley, Accenture and BT.

The program is delivered through the ‘The Marketing Academy Virtual Campus Hub’, which has been crafted in partnership with Zapnito.  

In addition, The Marketing Academy said it’s offering 1000 free passes to individuals who have been working in the industry but lost their positions, have been stood down, or are working on a freelance basis as a result of the fallout from the global pandemic.

The decision to launch a virtual program in 2021 comes off the back of the group’s first foray into virtual events last year. During 2020, The Marketing Academy hosted 24 sessions virtually and 30 learning events, attracting 10,000 participants. These includes a leadership clinic, skills lab, wellness centre and ‘inspire’ auditorium.

The Marketing Academy CEO, Sherilyn Shackell, said the virtual sessions last year were a way to keep the community inspired.

“As we are acutely aware that our industry is facing a tough 12 months, we are committed to providing ongoing support to the industry in this way,” she said. “Through our Virtual Campus Program, and with Golden Tickets for individuals facing career uncertainty, we can now equip thousands of the industry’s talent with the values, beliefs, behaviours and skills to be outstanding leaders and exceptional marketers.”

The Marketing Academy was established in the UK in 2010 and has since brought its annual marketing, media and advertising scholarship program to Australia in 2015 and the US in 2018. Sponsors of the Australian leg include Commonwealth Bank, IAG, KFC, Salesforce and Google. Each round sees a pre-qualified group of professionals looking to take their step up to marketing, media and advertising leadership put through a program of bootcamps, mentoring and tutorials with leading industry luminaries.

The Marketing Academy also plans to continue its annual scholarship programs in all three countries this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Canva's mission is to empower people with the ability to design anything they want. To do this, They've had to balance experimentation an...

Digital Davaoena

xx - CMO Australia

Read more

Thanks for your feedback, Rabi. While we introduced the ROO concept using a marketing example, I also believe that it is pertinent to man...

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Thanks for your insight, Philip. Return On Outcome (ROO) requires balanced thinking with the focus on outcomes as opposed to returns.

Iggy Pintado

Introducing Return on Outcome (ROO) - Brand science - CMO Australia

Read more

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in