The Marketing Academy debuts virtual 2021 campus

Marketing, media and advertising academy follows up virtual events foray in 2020 with full online program in 2021

The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.

The new online Virtual Campus Program features masterclasses, workshops and lectures that take their cues from The Marketing Academy’s overarching ambition to improve marketing, media and advertising leadership talent globally. It’s being offered for free to the relevant talent across all sponsor organisations globally. These include the likes of KFC Global, Salesforce, Mars Wrigley, Accenture and BT.

The program is delivered through the ‘The Marketing Academy Virtual Campus Hub’, which has been crafted in partnership with Zapnito.  

In addition, The Marketing Academy said it’s offering 1000 free passes to individuals who have been working in the industry but lost their positions, have been stood down, or are working on a freelance basis as a result of the fallout from the global pandemic.

The decision to launch a virtual program in 2021 comes off the back of the group’s first foray into virtual events last year. During 2020, The Marketing Academy hosted 24 sessions virtually and 30 learning events, attracting 10,000 participants. These includes a leadership clinic, skills lab, wellness centre and ‘inspire’ auditorium.

The Marketing Academy CEO, Sherilyn Shackell, said the virtual sessions last year were a way to keep the community inspired.

“As we are acutely aware that our industry is facing a tough 12 months, we are committed to providing ongoing support to the industry in this way,” she said. “Through our Virtual Campus Program, and with Golden Tickets for individuals facing career uncertainty, we can now equip thousands of the industry’s talent with the values, beliefs, behaviours and skills to be outstanding leaders and exceptional marketers.”

The Marketing Academy was established in the UK in 2010 and has since brought its annual marketing, media and advertising scholarship program to Australia in 2015 and the US in 2018. Sponsors of the Australian leg include Commonwealth Bank, IAG, KFC, Salesforce and Google. Each round sees a pre-qualified group of professionals looking to take their step up to marketing, media and advertising leadership put through a program of bootcamps, mentoring and tutorials with leading industry luminaries.

The Marketing Academy also plans to continue its annual scholarship programs in all three countries this year.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in