The Marketing Academy debuts virtual 2021 campus

The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.

The new online Virtual Campus Program features masterclasses, workshops and lectures that take their cues from The Marketing Academy’s overarching ambition to improve marketing, media and advertising leadership talent globally. It’s being offered for free to the relevant talent across all sponsor organisations globally. These include the likes of KFC Global, Salesforce, Mars Wrigley, Accenture and BT.

The program is delivered through the ‘The Marketing Academy Virtual Campus Hub’, which has been crafted in partnership with Zapnito.  

In addition, The Marketing Academy said it’s offering 1000 free passes to individuals who have been working in the industry but lost their positions, have been stood down, or are working on a freelance basis as a result of the fallout from the global pandemic.

The decision to launch a virtual program in 2021 comes off the back of the group’s first foray into virtual events last year. During 2020, The Marketing Academy hosted 24 sessions virtually and 30 learning events, attracting 10,000 participants. These includes a leadership clinic, skills lab, wellness centre and ‘inspire’ auditorium.

The Marketing Academy CEO, Sherilyn Shackell, said the virtual sessions last year were a way to keep the community inspired.

“As we are acutely aware that our industry is facing a tough 12 months, we are committed to providing ongoing support to the industry in this way,” she said. “Through our Virtual Campus Program, and with Golden Tickets for individuals facing career uncertainty, we can now equip thousands of the industry’s talent with the values, beliefs, behaviours and skills to be outstanding leaders and exceptional marketers.”

The Marketing Academy was established in the UK in 2010 and has since brought its annual marketing, media and advertising scholarship program to Australia in 2015 and the US in 2018. Sponsors of the Australian leg include Commonwealth Bank, IAG, KFC, Salesforce and Google. Each round sees a pre-qualified group of professionals looking to take their step up to marketing, media and advertising leadership put through a program of bootcamps, mentoring and tutorials with leading industry luminaries.

The Marketing Academy also plans to continue its annual scholarship programs in all three countries this year.

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