Jager switches Westpac for Bank of Queensland

Westpac chief marketing and digital officer joins Bank of Queensland as group executive of retail

Martine Jager
Martine Jager

Bank of Queensland has confirmed Westpac marketing and digital chief, Martine Jager, as its new group executive of retail.

Jager will join the ASX-listed bank to head up retail banking in mid-April and is replacing Lyn McGrath, who officially retires from the end of January. As part of this role, she will have responsibility for BOQ’s 165 branches across Australia, as well as the Virgin Money Brand and third-party broker business.

Jager has spent the last decade working across the Westpac Group, initially joining the New Zealand team before becoming general manager of marketing, strategy and customer experience at St George in November 2012. From there, she went on to become the CEO of RAMS plus GM of marketing, customer experience and mortgage broking a year later.

Jager then became CMO of Westpac while still CEO of RAMS in 2015, and chief marketing and digital officer of Westpac in March 2018.

Jager’s work and time at Westpac saw her recognised twice in the top 10 of CMO’s CMO50 recognising Australia’s most innovative and effective marketing leaders (2018 and 2020).

The appointment news comes a week after Bank of Queensland’s new chief customer officer, Danielle Keighery, joined the group with responsibility for all brand and marketing. Prior to this, Keighery was the chief experience officer at Virgin Australia for one year and spent a decade in total with the airline group.

A Westpac Group spokesperson told CMO Jager will work with the leadership team to ensure a smooth handover. An interim replacement has not yet been appointed.

CMO understands changes were made in 2020 that saw some of the digital responsibilities under Jager’s remit repositioned across the executive team.

Westpac's new group executive for consumer, Chris de Bruin, will also commence at the bank shortly. His appointment was announced last September. At the time, Westpac Group CEO, Peter King, said de Bruin's extensive experience in consumg banking internationally, including leading the global retail distribution and product portfolios, as well as several regional consumer businesses, of a multinational bank, was key to his appointment.  

“He also has a strong background in fintech and digital banking, which will be particularly valuable as we work to enhance our digital capability and better meet customers’ changing needs," King stated.

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