Our reimagined event focused on modern marketing leadership makes its return for 2020 as a virtual event for Australian and New Zealand marketing chiefs
CMO is delighted to confirm our unique conference for modern marketing leaders, CMO Momentum, will return in November as a fresh new and immersive online event.
For three years, the CMO Momentum premium event has given marketing leaders the opportunity to explore what it truly takes to be a modern marketing chief. This year, we’ve reimagined our program to bring marketers that same focus with a highly immersive two-day online forum based around two key pillars: External and internal engagement.
CMO Momentum is about taking a deep dive into customer-led and inspired marketing leadership in a data-driven, hyper-connected world, where consumers control the conversation, technology and data smarts are vital, commercial acumen is critical, experience is the key to competitive advantage and adaptability and resiliency are musts for marketers.
This year, our 2 days of jam-packed content and networking sessions will give attendees the opportunity to delve into these critical topics through both formal content as well as HD video-based interactivity, including intimate ‘Meet the CMO’ sessions featuring leaders from our CMO50 alumni.
11 November 2020 – CUSTOMER: How marketers achieve stronger external success and customer engagement
12 November 2020 – CULTURE: How marketers improve their leadership capability, collaboration and business connections
We’re also lining up a great array of local and international speakers including Mastercard’s global CMO and president of healthcare, Raja Rajamannar, who’ll talk through how marketers can disrupt their thinking and approach in this customer-led world; and Sportsbet CEO, Barni Evans, who’ll talk through the journey from CMO to CEO and what leaders expect of marketers today.
Book your all-inclusive event tickets now for just $60 and you can join your marketing leadership peers for two stellar days of virtual learning, modern marketing insights and networking. And if you’re one of our first 30 registered delegates, you’ll also gain exclusive access to our networking activity + gift.
So don’t miss out on this and secure your place at CMO Momentum now!
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
