CMO Momentum 2020
11 & 12 November 2020

The conference series focused on leading and sustaining the modern marketing function goes virtual

Agenda

  • Strategic Performance
  • Commercial Acumen
  • Adaptability
  • Innovative Thinking
  • Collaboration
  • People
Day 1: Customer
9.30am - 10.00am

Virtual event opens, delegate networking

10.00am - 10.05am

Welcome by CMO Editor
Nadia Cameron, Publisher and Editor, CMO

10.05am - 10.30am

International keynote: Rewriting the marketing playbook for today’s era
Raja Rajamannar, global CMO and president of healthcare, Mastercard (US)

10.30am - 10.40am

Day 1 Headline Sponsor Presentation

Nick Dennis, Director solution consulting APAC, Adobe Commercial

10.40am - 11.05am

Brand Engagement case study: Flipping the balance between the people and the robots

Matthew Gain, Senior VP, Audible Asia, Japan and India

11.05am - 11.30am

Brand Panel: Brands and social advocacy: Do they mix?

Stuart French, founder, Ethicool Books

Grace Palos, chief marketing officer, Future Super

Paul Connell, marketing director, Naked Wines and founder, Build on Purpose

Rosalyn Page, senior journalist, CMO (moderator)

11.30am - 11.55am

CMO case study: The art and science of building a modern marketing organisation

Nicholas Adams, chief market manager, Allianz A/NZ

11.55am - 12.30pm

Customer engagement in focus: Innovating during a crisis

Fabian Marrone, chief marketing officer, Monash University

Michael Doyle, head of commercial marketing, Brisbane Airport Corporation

Jason Olive, marketing director, Movember

Megan Magill, chief brand officer, Minor DKL (The Coffee Club)

12.45pm - 1.30pm

Meet the CMO Sessions

1.30pm - 2.30pm

Event networking 


Day 2: Culture
9.30am - 10.00am

Virtual event opens, delegate networking

10.00am - 10.05am

Welcome by CMO Editor
Nadia Cameron, Publisher and Editor, CMO

10.05am - 10.35am

International keynote: CMOs, the apology tour is over
Liz Miller, VP and principal analyst, Constellation Research (US)

10.35am - 11.00am

CMO to CEO Profile

Barni Evans, chief executive officer, Sportsbet
11.00am - 11.35am

Culture in focus panel: On your toes: Making agile work

Chaminda Ranasinghe, chief marketing officer, RMIT

Melina Cruickshank, chief audience and marketing officer, REA Group

Ljubica Radoicic, marketing director APAC, Hexagon

Simone Ellis, marketing director Japan and Korea, Air New Zealand

11.35am - 12.00pm

Cross-functional excellence: The who, how and what of collaboration
Heather McGovern, GM digital and marketing, MyState
Paul Moss, GM technology, ops and product, MyState

12.00pm - 12.30pm

Locknote Speaker: The Power of Positivity in a VUCA World

Dr Suzy Green, founder and CEO, The Positivity Institute

12.30pm - 1.30pm

Event networking

Virtual Event

Date/Time

12th Nov 2020 9:30 a.m. - 1:30 p.m.

Venue

Broadcast Live . . . . .

Sponsored by

  • Adobe
  • Adobe
  • Tealium
  • Progress Software
  • Sitecore
  • Seismic
  • Seismic

Who Should Attend

  • CIOs, IT Directors, GM IT, Heads of IT
  • CTOs , VPs
  • 2ICT, IT Managers