CMO Momentum 2020
11 & 12 November 2020

The conference series focused on leading and sustaining the modern marketing function goes virtual

Agenda

  • Strategic Performance
  • Commercial Acumen
  • Adaptability
  • Innovative Thinking
  • Collaboration
  • People
Day 1: Customer
9.30am - 10.00am

Virtual event opens, delegate networking

10.00am - 10.05am

Welcome by CMO Editor
Nadia Cameron, Publisher and Editor, CMO

10.05am - 10.30am

International keynote: Rewriting the marketing playbook for today’s era
Raja Rajamannar, global CMO and president of healthcare, Mastercard (US)

10.30am - 10.40am

Day 1 Headline Sponsor Presentation

10.40am - 11.05am

Customer Engagement case study

11.05am - 11.30am

Brand Panel: Brands and social advocacy: Do they mix?

Stuart French, founder, Ethicool Books

Grace Palos, chief marketing officer, Future Super

11.30am - 11.55am

CMO case study: The art and science of building a modern marketing organisation

Nicholas Adams, chief market manager, Allianz A/NZ

11.55am - 12.30pm

Customer trends in focus: Panel Discussion

12.45pm - 1.30pm

Meet the CMO Sessions

1.30pm - 2.30pm

Networking activity


Day 2: Culture
9.30am - 10.00am

Virtual event opens, delegate networking

10.00am - 10.05am

Welcome by CMO Editor
Nadia Cameron, Publisher and Editor, CMO

10.05am - 10.30am

International keynote: CMOs, the apology tour is over
Liz Miller, VP and principal analyst, Constellation Research (US)

10.30am - 10.40am

Day 2 Headline Sponsor Presentation

10.40am - 11.05am

CMO to CEO Profile

Barni Evans, CEO, Sportsbet
11.05am - 11.30am

Culture in focus: Panel Discussion

11.30am - 11.40am

Day 2 Platinum Sponsor Presentation

11.40am - 12.05pm

Cross-functional excellence: The who, how and what of collaboration
Heather McGovern, GM digital and marketing, MyState
Paul Moss, GM technology, ops and product, MyState

12.05pm - 12.30pm

Locknote Speaker

12.45pm - 1.30pm

Meet the CMO Sessions

Virtual Event

Date/Time

11th Nov 2020 9:30 a.m. - 12th Nov 2020 1:30 p.m.

Venue

Broadcast Live . . . . .
Register Now

Sponsored by

  • Tealium
  • Sitecore

Who Should Attend

  • CIOs, IT Directors, GM IT, Heads of IT
  • CTOs , VPs
  • 2ICT, IT Managers