Aussie research tech firm appoints global CMO

Glow brings on experienced marketer, Paul Wells, as its new global marketing director

Melbourne-based technology research firm, Glow, has a new global marketing director based out of Australia.

Paul Wells is taking up the new posting at the SaaS business after more than a decade of consulting for brands such as Piaggio, Mercure Hotels, Walgreens Boots and the London 2012 Olympic Games. He’s also undertaken stints with MediaCom and Havas based in Melbourne, where he led projects for brands including Puma, Cricket Australia and Fonterra.

Wells’ appointment follows several other senior recruits at Glow in recent months, including Derek Brown and Neil Gupta as managing directors for the Asia-Pacific region and the UK, respectively.

Paul WellsCredit: Glow
Paul Wells


Glow CEO, Tim Clover, said Wells brought two decades of marketing expertise and strong experience across multiple sectors and disciplines.

“We sought him out for his strong leadership, strategic smarts and impressive track record of building international brands. He's a great addition to our growing team,” Clover said.

“Paul’s arrival signals a step change for us as we continue our expansion into the UK and US markets. As our chief marketer, he will be responsible for providing vision, guiding commercial direction and stewarding the Glow brand to new heights.”

Glow was established in 2013 by Clover, a former PwC director, and is focused on research technology. The company boasts of access to 60 million consumers globally through its partnership with consumer panel provider, Dynata.

Wells said it was a great time to be in the technology sector. “Glow has quickly established an enviable reputation as a real disruptor in this space, becoming one of the market research industry's favourite secret weapons,” he said.

“I relish the challenges of this next phase of global expansion and helping the brand blow its cover.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

MAN! this is really a well-written article. Anything regarding app development is well addressed in this article. Especially, the way you...

AIA Developers

Mini marketing leader takes group marketing reins at BMW

Read more

Lyre’s and Dohler will not be sued by Arkay Beverages for stealing Arkay’s trade secretshttps://www.openpr.com/news...

Reynald Grattagliano

Lyre's Spirit Co follow up investment injection with global media partnership

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in