Aussie research tech firm appoints global CMO

Glow brings on experienced marketer, Paul Wells, as its new global marketing director

Melbourne-based technology research firm, Glow, has a new global marketing director based out of Australia.

Paul Wells is taking up the new posting at the SaaS business after more than a decade of consulting for brands such as Piaggio, Mercure Hotels, Walgreens Boots and the London 2012 Olympic Games. He’s also undertaken stints with MediaCom and Havas based in Melbourne, where he led projects for brands including Puma, Cricket Australia and Fonterra.

Wells’ appointment follows several other senior recruits at Glow in recent months, including Derek Brown and Neil Gupta as managing directors for the Asia-Pacific region and the UK, respectively.

Paul WellsCredit: Glow
Paul Wells


Glow CEO, Tim Clover, said Wells brought two decades of marketing expertise and strong experience across multiple sectors and disciplines.

“We sought him out for his strong leadership, strategic smarts and impressive track record of building international brands. He's a great addition to our growing team,” Clover said.

“Paul’s arrival signals a step change for us as we continue our expansion into the UK and US markets. As our chief marketer, he will be responsible for providing vision, guiding commercial direction and stewarding the Glow brand to new heights.”

Glow was established in 2013 by Clover, a former PwC director, and is focused on research technology. The company boasts of access to 60 million consumers globally through its partnership with consumer panel provider, Dynata.

Wells said it was a great time to be in the technology sector. “Glow has quickly established an enviable reputation as a real disruptor in this space, becoming one of the market research industry's favourite secret weapons,” he said.

“I relish the challenges of this next phase of global expansion and helping the brand blow its cover.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

 

 

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