CMO's top 8 martech stories for the week - 14 November 2019

All the latest martech and adtech news this week from Tealium, Longtail UX, ZMC, OpenText and Carbonite, Seismic and Percolate, Act-On, DoubleVerify and Ad-Juster, and MessageMedia

Tealium launches Private Cloud platform

Tealium Private Cloud, a private cloud solution for customer data infrastructure and customer data platform (CDP) technology, has launched, aiming to help organisations use trusted and comprehensive customer data while continuing to comply with data privacy laws like GDPR and regulatory rules like HIPAA.

Tealium Private Cloud can be deployed as a single-tenant or multi-tenant cloud with security and controls around sensitive data while continuing to provide the ease of management and scalability associated of the cloud.

All data in Tealium Private Cloud is isolated and regionally designated, enabling unique security controls to be designed and implemented properly. In addition to these security features, the products within the Tealium Universal Data Hub provide additional security mechanisms that align with the advanced security standards of the most privacy-conscious enterprises.

Longtail UX debuts new free SEO tool

Longtail UX, an Australian SaaS startup and creator of patented technology it says boosts websites’ ad performance and website rankings on Google, has a new free search marketing scorecard.

The tool measures and forecasts SEO and SEM performance and potential to acquire market share. When users click on a Longtail UX created Google ad or organic search result, they find all matching products in the first click, rather than having to refine, scroll or search further from the initial product landing page.

The free diagnostic tool allows companies using google analytics to forecast potential ROI for both brand and generic keywords phrases. It will be available to all-sized online businesses, regardless of whether or not they are a Longtail UX user, and follows Longtail UX’s recent $2.5 million dollar capital raise for global expansion

ZMC partners with CommentSold

Private equity firm, ZMC, has invested in CommentSold; however, the terms of the transaction were not disclosed.

CommentSold said it will benefit from ZMC’s involvement and leadership to grow its customer base, enhance the technology and expand its product offerings.

CommentSold is a provider of multi-channel social commerce technology and managed services to boutique online retailers. It provides commerce enablement services including order intake, payment, fulfillment, live selling tools and analytics, which are delivered through a proprietary SaaS platform, allowing customers to sell on social platforms and mobile apps

OpenText to acquire Carbonite

In a deal valued at US$1.42 billion, OpenText will acquire Carbonite, cloud-based data protection, backup, disaster recovery and endpoint security subscription business for small and medium-size businesses and consumers.

The acquisition of Carbonite is expected to extend OpenText's leadership in the enterprise information management (EIM) market by complementing OpenText's security offerings with the addition of Carbonite's data protection and endpoint security solutions.

“This acquisition will further strengthen OpenText as a leader in cloud platforms, complete end-point security and protection, and will open a new route to connect with customers, through Carbonite’s marquee
SMB/prosumer channel and products," OpenText CEO and CTO, Mark Barrenechea, said.

Seismic acquires marketing campaign platform Percolate 

In other acquisition news, Seismic, the sales enablement platforms, has acquired Percolate, a marketing campaign orchestration and content management platform.

With the acquisition, Seismic will be able to provide marketers with the ability to deliver personalised and compelling content throughout the entire customer journey and across all channels, including initial customer engagement via email, social and other channels, as well as across customer-facing teams, such as sellers, customer success representatives, and partners. Financial terms were not disclosed.

It will enable marketers to have full control and oversight into how their content impacts this new buyer landscape. By combining Seismic's sales enablement and asset management functionality with Percolate's content orchestration and campaign planning tools, marketers will have comprehensive control and agility to efficiently align the most compelling and personalised content wherever and whenever the customer interacts with their brand.

The unification of two essential pillars in the marketing technology stack will also offer comprehensive insights and data for marketers to make full-scale, intelligent improvements to their entire content investment.

Act-On releases suite of customer-driven product updates

Act-On Software has debuted a range of new product enhancements in its digital marketing platform.

Updates include a reimagined UX that unifies and simplifies finding and visualising contact engagement data along with multiple updates to native CRM integrations and automated and free SSL certification.

The vendor said UX updates brings a 360-degree view of contact activities, making it easier to see full engagement, lead scores, account-associated scores and different segments. Act-On has also accelerated the sync time for native CRM integrations, including Microsoft Dynamics, Netsuite, Salesforce and SugarCRM, and customers are instantly notified if there are any configuration errors, so marketing teams are better equipped to proactively maintain their complex martech integration stacks. 

Additionally, several improvements to the bi-directional native integration with Netsuite have been rolled out and other ease-of-use enhancements include eliminating the IT roadblock of SSL certificates by implementing an automated and free certification process for all new and renewing customers.

DoubleVerify acquires Ad-Juster

Digital publishing analytics platform, Ad-Juster, has been acquired by DoubleVerify.

Ad-Juster, SaaS-based platform which helps reconcile revenue lost to discrepancies, poor inventory performance and inefficient data flow by simplifying the manually intensive processes associated with digital operations, and has been acquired by DoubleVerify. The Ad-Juster reporting and analytics platform unifies massive volumes of publishers’ advertising inventory and sales data from thousands of integrations with third-party servers and programmatic demand platforms.

DoubleVerify is a digital media measurement software and analytics platform which authenticates the quality and effectiveness of digital media for brands and media platforms, providing media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance.

According to DoubleVerify, the majority of large digital publishers rely on multiple marketing channels and supply platforms to maximise the sale of ad inventory. However, a lack of consistent standards and channel fragmentation result in data discrepancies, reporting complexity and unresolved revenue conflicts – often without the transparency and actionable insights needed to address the issues.

Terms of the deal were not disclosed.

MessageMedia introduces new Shopify app

MessageMedia has launched an app on the Shopify app store called SMS Marketing Automation to help online retailers on the platform convert abandoned online shopping carts.

Cart abandonment is a major issue in ecommerce worldwide, with 70 per cent of shoppers abandoning carts before a purchase is complete and a staggering $29 billion in lost sales every year in Australia, according to MessageMedia.

SMS marketing automation leverages the cut-through power of SMS, which averages 90 per cent open rates in 90 seconds, enabling retail brands to engage and re-target their customers in order to convert more sales and increase repeat business.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook:

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family


Predictions: 14 digital marketing predictions for 2021

Read more


OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in