If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.

Vocus general manager of consumer and digital, Stu French, believes the only way to drive transformation home is to literally start changing things, then ask for forgiveness later. ​So that’s the approach he’s adopted as he strives to digitise the ASX-listed company’s ailing Dodo $800 million consumer telecoms and energy consumer business

Marketers have sought a single view of their customers ever since the word ‘omnichannel’ was first coined. After all these years, could the martech industry have finally delivered a solution?

All the latest martech and adtech news this week from Hubspot, Oracle, Tealium, Medallia, MuleSoftand more.

​Marketers should take the impending GDPR European regulation as a blueprint for how they need to handle and provide access to consumer data if they’re to continue building trust with their customers.

All the latest martech, adtech and CXtech news from Microsoft, PoweredLocal, Tealium, Salesforce, Medallia, Nuance, LeanPlum, Metamarkets, PubMatic and Freshdesk.

A data-driven experiment by Australian cosmetics producer, Nude by Nature, to test the effectiveness of retargeted display advertising has seen the group achieve sales uplift of 11.8 per cent.

All the latest martech and adtech news from Autopilot, MediaMath, Pegasystems, Tealium, Act-On, Nuance Communications, AOL and Snapchat.

Ask any marketer what’s on their to-do list in 2017, and they’ll tell you they have a project underway to achieve a 360-degree view of the customer, Tealium’s global CEO, Jeff Lunsford, says.

All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.

Customers are already telling brands what they want through data, it’s up to marketers to tap into those insights to drive meaningful engagement online and offline, Dover Saddlery’s marketing chief claims.