CMO's top 8 martech stories for the week - 2 July 2020

All the latest martech and adtech news this week from BigCommerce, Sprinklr, Hopin, Brightcove, Banzai, Salesforce, Tealium and Bonzai

Tealium releases new machine learning-powered tool

Customer data platform, Tealium, has released Tealium Predict ML, a built-in machine learning technology for Tealium AudienceStream.

The capability powers audience segmentation aimed at improving customer engagement, conversion rates and lifetime value.

Tealium Predict ML includes a new feature, Behaviour Health Rating, which allows users to view whether they have sufficient existing data to provide healthy or unhealthy machine learning insights on specific behaviours. Based on the health rating, users can assess which behaviours to invest time in exploring now and which behaviours need to develop more mature data before including them in future models.

BigCommerce launches Page Builder

SaaS commerce platform, BigCommerce, has released Page Builder, an intuitive, visual design tool to build differentiated shopping experiences across online storefronts.

Now natively built in to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets, including individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons and blocks of custom HTML.

Sprinklr integrates with Google Business Messages

Customer experience management platform, Sprinklr, has integrated with Google’s Business Messages, enabling brands to respond to messages from customers who find their business listing on Google. 

Mobile searchers can message the brand directly from the listing and brands can capture, route and resolve the message alongside customer inquiries from other channels within Sprinklr. With Sprinklr’s artificial intelligence (AI) capability, Smart Response Recommendations automatically suggest relevant replies, and Smart Alerts notify agents when the volume of care issues spike.

Brands can also gain insight into the quality of their customer care by using Sprinklr to automatically send a CSAT survey on Google’s Business Messages after the conversation is closed.

Hopin raises US$40 million

Virtual events provider, Hopin, has raised US$40 million in a Series A funding round, led by IVP, joined by Salesforce Ventures and existing investors Accel, Northzone, Seedcamp and Slack Fund.

Hopin said it will use the investment to scale the platform to meet increasing demand for virtual events.

Founded in 2019, Hopin is an all-in-one live online events platform where attendees can network one-on-one, break out into group sessions, watch keynote presentations, send chat messages and polls, and explore interactive expo areas. 

Brightcove launches virtual event solution

In other news related to virtual event solutions, video technology platform, Brightcove, has launched Brightcove Virtual Event Experiences.

The offering is designed to help organisations deliver high-quality virtual events featuring bold, interactive experiences. The solution includes tools to control the viewer’s experience and surrounding content by hosting on Brightcove; integrated ads, complete with measurable and tangible analytics; global, secure streaming video; security options including SSO and integration with user management solutions; and Brightcove’s customer experience support.

Banzai debuts webinar solution

And in more virtual event product launches, SaaS marketing automation provider, Banzai, has released Banzai Reach for Partners, a new tool for marketing teams to support their partners in creating more successful webinars and events. 

Banzai Reach for Partners introduces a range of partner marketing tools to Banzai’s marketing automation platform, including Audience AI to identifies professionals most likely to be interested in a partner’s webinar or event; Partner Event Management to enable partner marketers to track the progress of their partner’s webinars and events. Partner Onboarding for new partner users; and Channel Development Fund Management to allocate money to partner campaigns. 

Salesforce launches remote work platform

Salesforce has launched Salesforce Anywhere, which brings together new technologies and platform services for remote work.

The vendor has bundled Salesforce Customer 360 and new industry-specific technology from Vlocity; a new Salesforce Anywhere app, which embeds chat, alerts, comments and video directly into the Salesforce experience; a new employee service solution and data model to build, manage and scale employee apps and services quickly and securely; MuleSoft to integrate all data sources and Tableau to see and understand that data; and new Einstein Recommendations for Trailhead and new learning content for digital transformation.

Bonzai partners with Adobe Advertising Cloud

Global programmatic creative management platform, Bonzai, has partnered with Adobe Advertising Cloud.

Bonzai will be integrated into Adobe’s DSP, enabling marketers and advertisers to access Bonzai’s creative formats like TruSkin, ScrollX and Portal available at scale to marketer or advertiser using Adobe Advertising Cloud for in-house campaigns. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in