CMO's top 8 martech stories for the week - 2 July 2020

Tealium releases new machine learning-powered tool

Customer data platform, Tealium, has released Tealium Predict ML, a built-in machine learning technology for Tealium AudienceStream.

The capability powers audience segmentation aimed at improving customer engagement, conversion rates and lifetime value.

Tealium Predict ML includes a new feature, Behaviour Health Rating, which allows users to view whether they have sufficient existing data to provide healthy or unhealthy machine learning insights on specific behaviours. Based on the health rating, users can assess which behaviours to invest time in exploring now and which behaviours need to develop more mature data before including them in future models.

BigCommerce launches Page Builder

SaaS commerce platform, BigCommerce, has released Page Builder, an intuitive, visual design tool to build differentiated shopping experiences across online storefronts.

Now natively built in to BigCommerce merchants across all plan types, Page Builder simplifies a brand’s ability to quickly build new and edit existing pages with drag-and-drop blocks of content called widgets, including individual products, carousels, text blocks, branded images and video, promotional banners, buy buttons and blocks of custom HTML.

Sprinklr integrates with Google Business Messages

Customer experience management platform, Sprinklr, has integrated with Google’s Business Messages, enabling brands to respond to messages from customers who find their business listing on Google. 

Mobile searchers can message the brand directly from the listing and brands can capture, route and resolve the message alongside customer inquiries from other channels within Sprinklr. With Sprinklr’s artificial intelligence (AI) capability, Smart Response Recommendations automatically suggest relevant replies, and Smart Alerts notify agents when the volume of care issues spike.

Brands can also gain insight into the quality of their customer care by using Sprinklr to automatically send a CSAT survey on Google’s Business Messages after the conversation is closed.

Hopin raises US$40 million

Virtual events provider, Hopin, has raised US$40 million in a Series A funding round, led by IVP, joined by Salesforce Ventures and existing investors Accel, Northzone, Seedcamp and Slack Fund.

Hopin said it will use the investment to scale the platform to meet increasing demand for virtual events.

Founded in 2019, Hopin is an all-in-one live online events platform where attendees can network one-on-one, break out into group sessions, watch keynote presentations, send chat messages and polls, and explore interactive expo areas. 

Brightcove launches virtual event solution

In other news related to virtual event solutions, video technology platform, Brightcove, has launched Brightcove Virtual Event Experiences.

The offering is designed to help organisations deliver high-quality virtual events featuring bold, interactive experiences. The solution includes tools to control the viewer’s experience and surrounding content by hosting on Brightcove; integrated ads, complete with measurable and tangible analytics; global, secure streaming video; security options including SSO and integration with user management solutions; and Brightcove’s customer experience support.

Banzai debuts webinar solution

And in more virtual event product launches, SaaS marketing automation provider, Banzai, has released Banzai Reach for Partners, a new tool for marketing teams to support their partners in creating more successful webinars and events. 

Banzai Reach for Partners introduces a range of partner marketing tools to Banzai’s marketing automation platform, including Audience AI to identifies professionals most likely to be interested in a partner’s webinar or event; Partner Event Management to enable partner marketers to track the progress of their partner’s webinars and events. Partner Onboarding for new partner users; and Channel Development Fund Management to allocate money to partner campaigns. 

Salesforce launches remote work platform

Salesforce has launched Salesforce Anywhere, which brings together new technologies and platform services for remote work.

The vendor has bundled Salesforce Customer 360 and new industry-specific technology from Vlocity; a new Salesforce Anywhere app, which embeds chat, alerts, comments and video directly into the Salesforce experience; a new employee service solution and data model to build, manage and scale employee apps and services quickly and securely; MuleSoft to integrate all data sources and Tableau to see and understand that data; and new Einstein Recommendations for Trailhead and new learning content for digital transformation.

Bonzai partners with Adobe Advertising Cloud

Global programmatic creative management platform, Bonzai, has partnered with Adobe Advertising Cloud.

Bonzai will be integrated into Adobe’s DSP, enabling marketers and advertisers to access Bonzai’s creative formats like TruSkin, ScrollX and Portal available at scale to marketer or advertiser using Adobe Advertising Cloud for in-house campaigns. 

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