Red Rooster gets new director of marketing

Ashley Hughes switches KFC for Red Rooster

KFC marketing stalwart, Ashley Hughes, has made the move to Red Rooster after being appointed the brand’s new director of marketing.

The news comes as KCF Australia in October confirmed the appointment of former Suncorp marketer, Kristi Woolrych, as its new local chief marketing officer.

Hughes was at KFC for more than six years, most recently as group marketing manager - value and grilled. Prior to this he was at Barcardi and Diageo.

“I am excited about taking on a leadership position with a real opportunity to create change and shape the future of a well-known Aussie brand. The growth potential for Red Rooster is huge and in order to deliver that, there are some important foundational pieces of work across the brand that need to be implemented to ensure the brand reaches its full potential,” Hughes said.

Red Rooster said in a statement it aims to continue its transformation into Australia’s number one chicken QSR.

Hughes spent over six years at KFC Australia in various marketing roles and played a leading role in the marketing and development of the individual meals and value categories. He worked on numerous notable campaigns and launches including the ‘Shut Up And Take My Money’ value campaign, the launch of Flatbread Sliders, the renovation of the Twister Range, and the popular Zinger Smiths Crisps.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in