Marketing and transformation lead, Deirdre Boyle, has been appointed chief product and marketing officer of BankVic, in a move to boost the product and strategic marketing capability of the organisation as it sharpens its focus on member experience.
Boyle is replacing Heather McGovern, who left the role in October last year. She will lead BankVic’s member experience strategy, digital content and drive data insights, product and marketing innovation.
Boyle previously held the roles of head of marketing and digital at AIA, and head of marketing strategy at Medibank, and has more than 15 years experience in the banking, health and insurance industries working across product, digital, customer experience, marketing strategy and execution.
“What’s exciting about the role is the opportunity to drive innovation and create even greater member experiences through the creation of insights-led marketing and digital capabilities,” Boyle said.
“BankVic is certainly an impressive organisation, having already built significant loyalty with its existing membership base and with a 95 percent member satisfaction rate, I am looking forward to being part of its future success.”
In a statement, BankVic, the mutual bank for Victoria’s police, health, emergency and public service community, said it is bringing in new talent and capabilities to further strengthen its commitment to members.
“We’re very excited to welcome Deirdre to the executive leadership team. Deirdre is a marketing industry leader with a passion for member based organisations and extensive experience in driving member-centred digital transformations,” BankVic chief executive officer, Anthony De Fazio, said.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness