KCF Australia recruits former Suncorp CMO

Kristi Woolrych joins the QSR as its new chief marketing officer

KCF Australia has confirmed the appointment of former Suncorp marketer, Kristi Woolrych, as its new local chief marketing officer.

Woolrych has spent the past 16 years working for Suncorp Group, initially in communications then as a marketing manager in insurance, before rising up to executive manager of digital marketing. She then took on group marketing in 2015, and became CMO in March 2016, before leaving the financial services and insurance group in July this year.

Managing director of KFC South Pacific and its former chief marketing and development officer, Nikki Lawson, told CMO Woolrych is in the process of completing her restaurant training and will officially join the restaurant support centre next week.

“Joining the KFC SOPAC business is an extremely exciting opportunity for me and I’m looking forward to bringing my passion for marketing to the brand,” Woolrych told CMO in a statement.

“I’m inspired to be joining a marketing team that is rich in experience and who have been able to develop strategy which has seen KFC become a brand in culture. KFC is a fast-paced brand with a strong focus on innovation across people programs, food offerings, digital platforms and of course marketing activations.  I love also how KFC has a promise to its people that it will support them to be their best selves, make a difference and have fun, which I am looking forward to being a part of.”

Woolrych fills a gap in the executive team, becoming the first permanent CMO since the departure of Catherine Tan, last October to join Yum Brands’ head office in Dallas.

KFC’s acting CMO, Annabel Fribence, meanwhile, has been promoted to CMO for KCF Asia, based in Singapore.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Latest Podcast

More podcasts

Sign in