KCF Australia has confirmed the appointment of former Suncorp marketer, Kristi Woolrych, as its new local chief marketing officer.
Woolrych has spent the past 16 years working for Suncorp Group, initially in communications then as a marketing manager in insurance, before rising up to executive manager of digital marketing. She then took on group marketing in 2015, and became CMO in March 2016, before leaving the financial services and insurance group in July this year.
Managing director of KFC South Pacific and its former chief marketing and development officer, Nikki Lawson, told CMO Woolrych is in the process of completing her restaurant training and will officially join the restaurant support centre next week.
“Joining the KFC SOPAC business is an extremely exciting opportunity for me and I’m looking forward to bringing my passion for marketing to the brand,” Woolrych told CMO in a statement.
“I’m inspired to be joining a marketing team that is rich in experience and who have been able to develop strategy which has seen KFC become a brand in culture. KFC is a fast-paced brand with a strong focus on innovation across people programs, food offerings, digital platforms and of course marketing activations. I love also how KFC has a promise to its people that it will support them to be their best selves, make a difference and have fun, which I am looking forward to being a part of.”
Woolrych fills a gap in the executive team, becoming the first permanent CMO since the departure of Catherine Tan, last October to join Yum Brands’ head office in Dallas.
KFC’s acting CMO, Annabel Fribence, meanwhile, has been promoted to CMO for KCF Asia, based in Singapore.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now
Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online
Joe Hawks
The new rules of Millennial marketing in 2021
In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...
Fred Lawrence
DoorDash launches in Australia