KCF Australia recruits former Suncorp CMO

Kristi Woolrych joins the QSR as its new chief marketing officer

KCF Australia has confirmed the appointment of former Suncorp marketer, Kristi Woolrych, as its new local chief marketing officer.

Woolrych has spent the past 16 years working for Suncorp Group, initially in communications then as a marketing manager in insurance, before rising up to executive manager of digital marketing. She then took on group marketing in 2015, and became CMO in March 2016, before leaving the financial services and insurance group in July this year.

Managing director of KFC South Pacific and its former chief marketing and development officer, Nikki Lawson, told CMO Woolrych is in the process of completing her restaurant training and will officially join the restaurant support centre next week.

“Joining the KFC SOPAC business is an extremely exciting opportunity for me and I’m looking forward to bringing my passion for marketing to the brand,” Woolrych told CMO in a statement.

“I’m inspired to be joining a marketing team that is rich in experience and who have been able to develop strategy which has seen KFC become a brand in culture. KFC is a fast-paced brand with a strong focus on innovation across people programs, food offerings, digital platforms and of course marketing activations.  I love also how KFC has a promise to its people that it will support them to be their best selves, make a difference and have fun, which I am looking forward to being a part of.”

Woolrych fills a gap in the executive team, becoming the first permanent CMO since the departure of Catherine Tan, last October to join Yum Brands’ head office in Dallas.

KFC’s acting CMO, Annabel Fribence, meanwhile, has been promoted to CMO for KCF Asia, based in Singapore.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...

Chris Thomas

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in