Mars appoints Bronwyn Powell as marketing director

Powell is replacing Tim Hicks

Former McDonald’s and Oporto marketer, Bronwyn Powell, has been appointed marketing director at Mars Food Australia to ‘drive change’.

Powell is taking over from Tim Hicks, who has been in the role for two and a half years. Powell will head its portfolio of well-known brands, including Masterfoods, Uncle Bens, Dolmio, and Kan Tong.

She has more than 25 years’ experience in senior leader FMCG roles, including at Snackfoods, George Weston Foods (Tip Top Bakeries), SPC Ardmona (Coca-Cola Amatil), and Yum! Restaurants International.

 “We are thrilled to have Bronwyn joining our leadership team. She is a commercially astute marketer who thinks digital first and is passionate about innovation and transformational change – attributes we need to create food for the future and not for the past,” Mars Food Australia general manager, Hamish Thomson, said.

“A key focus for Bronwyn will be to help shape Mars Food Australia’s future growth strategy, which will be driven by innovation into new flavours and formats and the sharing of healthier, easier, affordable, tasty meals.”

Powell joins Mars Food Australia from Oporto Franchising, after repositioning the brand in-market and developing a customer experience strategy. 

“It’s an honour and pleasure to join the highly esteemed Mars Food team who are working to make dinner time matter,” Powell said.

“The Mars Food business is on the cusp of exciting change and I can’t wait to bring my experience and a digital lens to help drive that change, and to continue to delight consumers and customers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in