Mars appoints Bronwyn Powell as marketing director

Powell is replacing Tim Hicks

Former McDonald’s and Oporto marketer, Bronwyn Powell, has been appointed marketing director at Mars Food Australia to ‘drive change’.

Powell is taking over from Tim Hicks, who has been in the role for two and a half years. Powell will head its portfolio of well-known brands, including Masterfoods, Uncle Bens, Dolmio, and Kan Tong.

She has more than 25 years’ experience in senior leader FMCG roles, including at Snackfoods, George Weston Foods (Tip Top Bakeries), SPC Ardmona (Coca-Cola Amatil), and Yum! Restaurants International.

 “We are thrilled to have Bronwyn joining our leadership team. She is a commercially astute marketer who thinks digital first and is passionate about innovation and transformational change – attributes we need to create food for the future and not for the past,” Mars Food Australia general manager, Hamish Thomson, said.

“A key focus for Bronwyn will be to help shape Mars Food Australia’s future growth strategy, which will be driven by innovation into new flavours and formats and the sharing of healthier, easier, affordable, tasty meals.”

Powell joins Mars Food Australia from Oporto Franchising, after repositioning the brand in-market and developing a customer experience strategy. 

“It’s an honour and pleasure to join the highly esteemed Mars Food team who are working to make dinner time matter,” Powell said.

“The Mars Food business is on the cusp of exciting change and I can’t wait to bring my experience and a digital lens to help drive that change, and to continue to delight consumers and customers.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in