CMO's top 8 martech stories for the week - 6 December 2018

All the latest martech and adtech news this week from Data Republic, Brandollo, LiveChat, InMarket, Daitum, Adibe and Point Inside

Data Republic announces $22 million in Series B funding 

Data Republic is plotting aggressive strategic expansion afters securing $22 million in Series B funding. The round was led by Singtel Innov8, the corporate venture capital fund of the Singtel Group, with participation from Singapore entities Singapore Airlines and existing investor Qualgro, who has supported the company’s expansion into the region. 

The round also included investments from existing investors, ANZ, Reinventure and Ryder Innovation Fund. 

Data Republic CEO and co-founder, Paul McCarney, said: “Gaining support from major Singaporean businesses like Singtel and Singapore Airlines demonstrates the growing importance of privacy and the increasing global need for technology which supports secure, inter-organisational data sharing across markets. We welcome our new strategic partners and thank existing investors for their continued support of Data Republic’s technology and vision.”

SurveyMonkey expands Salesforce integration 

SurveyMonkey has integrated SurveyMonkey CX with Salesforce's platform. The integration aims to cater to enterprise organisations, giving SurveyMonkey CX and Salesforce joint customers increased flexibility to automate workflows and processes that measure customer success. 

The open platform integration aims to improve the overall user experience in collecting and sharing customer feedback.

The SurveyMonkey integration works with existing Salesforce workflows and processes, simplifying data collection and syncing real-time feedback data into Salesforce. SurveyMonkey CX is a turn-key NPS solution with features designed to help customers collect, understand, and act on customer feedback throughout the customer journey.

Brandollo launches in Australia 

Artificial intelligence (AI) marketing platform, Brandollo, has set eyes on SMBs with an Australian launch. 

Brandollo is a new marketing data and technology platform that aims to reduce the cost of marketing advice for small businesses, agencies and marketing consultants by up to 80 per cent. 

The platform is powered by an artificial intelligence (AI) marketing assistant that draws on machine learning to understand its customer needs and deliver customised marketing and branding plans, together with a dynamic workflow project management tool and educational content, aimed at providing an affordable and accessible way of amplifying a brand.

“Having previously worked closely with hundreds of brands, it was clear to me that small to medium sized

businesses were really struggling to find help when it came to marketing," co-founder, Brian McCarthy, said. "The launch of Brandollo means there’s finally a real alternative available to the thousands of businesses searching for affordable and customised marketing advice.”

LiveChat introduces new chatbot capabilities 

LiveChat is extending its features to chatbots. This new chapter for LiveChat product development was designed to improve the customer support experiences and to solve service issues more efficiently. 

The new bot’s capabilities were achieved with the integration between LiveChat and ChatBot. ChatBot, formerly BotEngine, was launched on the market over two years ago, and is focused on delivering a drag and drop interface and fast bot deployment. 

“Two years ago, we bet on a chatbot framework development. Since the product became mature enough to meet more users’ requirements, we have intensified our work to integrate it deeper into LiveChat application and now we’re presenting our vision for how bots should operate within the chat application,” said Dariusz Zabrzeński, Head of Research and Development at LiveChat. 

The portfolio of the new functionalities includes: Rich-messages, Transfer, Ticket, Transcript, Goals, and Tags.

Point Inside raises US$3.5 million 

Indoor mapping and SaaS company, Point Inside, has confirmed US$3.5 million investment round led by Vestech Partners, a private equity investment firm focused on growth investing.

The fresh capital will be used to accelerate sales and marketing of the new IndoorData.io solution to retail, travel and technology enterprise companies interested in OEM'ing the Point Inside platform.

"With over $50 million invested in completing our indoor mapping platform, it is time to accelerate our sales and marketing efforts," said CEO and co-founder, Josh Marti.

Daitum wins StartCon’s pitch for $1 million 

Adelaide-based AI technology startup, Daitum, has taken home a $1 million investment term sheet after winning StartCon’s Pitch competition.

Daitum’s software-as-a-service (SaaS) self-service platform combines artificial intelligence, machine learning and automated optimisation in order to make decision analytics accessible to the mainstream. Applications for the technology include supply chain planning, asset management, production planning, workforce management and inventory management. 

The funding via StartCon was provided by Australian venture capital firm, Right Click Capital.

“StartCon searched Asia-Pacific, home to over four billion people, to find the top 600 startups in the region. Through regional finals in 15 cities across Asia  in the past months we narrowed this down to the final 30 who competed on the weekend to narrow down to the final six on the main stage at StartCon,” StartCon CEO, Cheryl Mack, explained.

“In the end, Daitum won over the judges, claiming the $1 million term sheet from Right Click Capital.” 

Adobe launches new features in Audience Manager

Adobe has launched several features in Audience Manager to provide marketers with better controls, faster workflows, valuable insights and actionability at scale. 

The new Trait Exclusion capability in Algorithmic Models supercharges Adobe’s Audience Manager look-a-like models, powered by the vendor’s Sensei’s machine learning framework. This new capability makes it possible to exclude selected traits from model analysis that can bias or skew results, ensuring look-a-like output is focused on relevant and appropriate audience traits. 

As part of a newly released enhancement in Audience Marketplace, users will also be able to report on impressions at a segment level, aligning with how DSPs report on monthly usage. 

In addition, Data Explorer, a new suite of capabilities in Adobe Audience Manager, is now generally available for customers to organise, analyse and activate on raw data, providing insights on their most valuable audiences. The aim is to help marketers save time and improve workflows so no valuable piece of data is left uncovered.

InMarket launches Interactive Moments

inMarket is taking mobile to mortar advertising further with the launch of Interactive Moments, a new creative suite.

Interactive Moments leverages the location platform in order to influence the consumer purchase cycle. In its rollout, inMarket is introducing five types of Interactive Moments: Click to Cart Moments, Predictive Moments, Playable Moments, Swipeable Moments, and Animated Moments. 

Brands can focus on a single type of Interactive Moment or a combination to create more exciting and engaging experiences for consumers, and higher return on ad spend. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

 

 

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