KPMG Australia appoints ex-Publicis leader as head of brand strategy

Experienced global brand and advertising industry leader to further build out customer and marketing advisory business and KPMG’s brand positioning

Sudeep Gohil
Sudeep Gohil

Former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, has been named KPMG Australia’s head of brand strategy.

Based in Sydney, Gohil will play two key roles: Helping clients with brand strategy as part of the Customer, Brand and Marketing Advisory (CBMA) business; and working with the firm, providing strategic guidance to KPMG’s own brand and market positioning.

Gohil has more than two decades of experience in leadership roles at agencies including BBH, Wieden + Kennedy, Droga5, 72andSunny and Publicis Worldwide. He has blended agency management with client work, supporting business transformation and shaping brand strategy for organisations including Netflix, Nike, Coca-Cola and Unicef.

Most recently in Australia he was co-founder of health-tech startup, Tyde, which he founded following eight years at Droga5, where he was also CEO and founder of their Sydney office. Australian born, Gohil’s career has taken him to Mumbai, Los Angeles, London, New York, Singapore, Tokyo and Portland.

KPMG CBMA partner-in-charge, Paul Howes, said he’s thrilled to be bringing someone with Gohil’s global experience and perspective onto the KPMG team.

“His global viewpoint, in-depth experience working on marketing strategy for leading brands, and his entrepreneurial approach fit perfectly what our clients are looking for.”

Gohil is the latest industry leader to join KPMG’s CBMA business since it was established in July 2017 as it has grown to more than 100 specialists including the recent acquisition of UDKU.

He joins other arrivals including Andrew Baxter (former Chairman of Publicis Communications), partners Carmen Bekker (ex-JWT), Amanda Hicks (Acuity), Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia); directors Karen Halligan (ex-Zenith), Louise Pogmore (ex-One Green Bean), Melanie Evans (formerly GM of Business to Business IT at Telstra) and Ross McLelland (formally head of Customer Research at Telstra).

KPMG Australia national managing partner brand and engagement, Margaret Cowle, said Gohil “will play an important role in shaping KPMG’s own brand in Australia”.

He will work with “KPMG’s internal brand, marketing and communications team to help further differentiate what KPMG means in an ever-evolving market. We are incredibly excited to have him join the firm.”

Gohil said he’s pleased to be joining the team at KPMG, and happy with his decision to move back to Australia.

“Moving back to Australia, I wanted to be 100 per cent sure I joined a genuinely forward-thinking company with significant opportunity for growth. KPMG is all that and much more. The opportunity to be part of such a dynamic business in a rapidly evolving environment is energising and I can’t wait to start making an impact.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu    

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in