Experienced global brand and advertising industry leader to further build out customer and marketing advisory business and KPMG’s brand positioning
Former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, has been named KPMG Australia’s head of brand strategy.
Based in Sydney, Gohil will play two key roles: Helping clients with brand strategy as part of the Customer, Brand and Marketing Advisory (CBMA) business; and working with the firm, providing strategic guidance to KPMG’s own brand and market positioning.
Gohil has more than two decades of experience in leadership roles at agencies including BBH, Wieden + Kennedy, Droga5, 72andSunny and Publicis Worldwide. He has blended agency management with client work, supporting business transformation and shaping brand strategy for organisations including Netflix, Nike, Coca-Cola and Unicef.
Most recently in Australia he was co-founder of health-tech startup, Tyde, which he founded following eight years at Droga5, where he was also CEO and founder of their Sydney office. Australian born, Gohil’s career has taken him to Mumbai, Los Angeles, London, New York, Singapore, Tokyo and Portland.
KPMG CBMA partner-in-charge, Paul Howes, said he’s thrilled to be bringing someone with Gohil’s global experience and perspective onto the KPMG team.
“His global viewpoint, in-depth experience working on marketing strategy for leading brands, and his entrepreneurial approach fit perfectly what our clients are looking for.”
Gohil is the latest industry leader to join KPMG’s CBMA business since it was established in July 2017 as it has grown to more than 100 specialists including the recent acquisition of UDKU.
He joins other arrivals including Andrew Baxter (former Chairman of Publicis Communications), partners Carmen Bekker (ex-JWT), Amanda Hicks (Acuity), Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia); directors Karen Halligan (ex-Zenith), Louise Pogmore (ex-One Green Bean), Melanie Evans (formerly GM of Business to Business IT at Telstra) and Ross McLelland (formally head of Customer Research at Telstra).
KPMG Australia national managing partner brand and engagement, Margaret Cowle, said Gohil “will play an important role in shaping KPMG’s own brand in Australia”.
He will work with “KPMG’s internal brand, marketing and communications team to help further differentiate what KPMG means in an ever-evolving market. We are incredibly excited to have him join the firm.”
Gohil said he’s pleased to be joining the team at KPMG, and happy with his decision to move back to Australia.
“Moving back to Australia, I wanted to be 100 per cent sure I joined a genuinely forward-thinking company with significant opportunity for growth. KPMG is all that and much more. The opportunity to be part of such a dynamic business in a rapidly evolving environment is energising and I can’t wait to start making an impact.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Great article. Well said!Https://www.virtualtradesho...Virtual conference
Curtis Okeefe
Can virtual events fill the digital conference gap?
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...
Chaitanya Nandigam
CMO interview: Charting a new customer course at a NFP fintech
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?