Experienced global brand and advertising industry leader to further build out customer and marketing advisory business and KPMG’s brand positioning
Former managing partner and chief strategy officer of Publicis Worldwide (India), Sudeep Gohil, has been named KPMG Australia’s head of brand strategy.
Based in Sydney, Gohil will play two key roles: Helping clients with brand strategy as part of the Customer, Brand and Marketing Advisory (CBMA) business; and working with the firm, providing strategic guidance to KPMG’s own brand and market positioning.
Gohil has more than two decades of experience in leadership roles at agencies including BBH, Wieden + Kennedy, Droga5, 72andSunny and Publicis Worldwide. He has blended agency management with client work, supporting business transformation and shaping brand strategy for organisations including Netflix, Nike, Coca-Cola and Unicef.
Most recently in Australia he was co-founder of health-tech startup, Tyde, which he founded following eight years at Droga5, where he was also CEO and founder of their Sydney office. Australian born, Gohil’s career has taken him to Mumbai, Los Angeles, London, New York, Singapore, Tokyo and Portland.
KPMG CBMA partner-in-charge, Paul Howes, said he’s thrilled to be bringing someone with Gohil’s global experience and perspective onto the KPMG team.
“His global viewpoint, in-depth experience working on marketing strategy for leading brands, and his entrepreneurial approach fit perfectly what our clients are looking for.”
Gohil is the latest industry leader to join KPMG’s CBMA business since it was established in July 2017 as it has grown to more than 100 specialists including the recent acquisition of UDKU.
He joins other arrivals including Andrew Baxter (former Chairman of Publicis Communications), partners Carmen Bekker (ex-JWT), Amanda Hicks (Acuity), Lisa Bora (ex-Google), Mark Hassell (ex-Virgin Australia); directors Karen Halligan (ex-Zenith), Louise Pogmore (ex-One Green Bean), Melanie Evans (formerly GM of Business to Business IT at Telstra) and Ross McLelland (formally head of Customer Research at Telstra).
KPMG Australia national managing partner brand and engagement, Margaret Cowle, said Gohil “will play an important role in shaping KPMG’s own brand in Australia”.
He will work with “KPMG’s internal brand, marketing and communications team to help further differentiate what KPMG means in an ever-evolving market. We are incredibly excited to have him join the firm.”
Gohil said he’s pleased to be joining the team at KPMG, and happy with his decision to move back to Australia.
“Moving back to Australia, I wanted to be 100 per cent sure I joined a genuinely forward-thinking company with significant opportunity for growth. KPMG is all that and much more. The opportunity to be part of such a dynamic business in a rapidly evolving environment is energising and I can’t wait to start making an impact.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
That’s great! While 95% of customer value high-quality support over speed, delivering both is vital in this competitive age. Integrating ...
Akansh M
Foxtel debuts in-app messaging chat to improve customer service
Thanks for the post
Ashirwad Towers
How a brand facelift and content strategy turned real estate software, Rockend, around
Like we have been growing in technology since the first industrial revolution and never stopping but when it comes to businesses around t...
Bhooshan Shetty
Predicting the Future: Marketing science or marketing myth?
Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...
Bhooshan Shetty
Gartner survey: CMO spending hit by COVID-19
Couldn't agree more!The way AI and machine learning as evolved over these years, it has completely changed the look of marketing and cust...
Bhooshan Shetty
Marketing 2030 and the rise of the machines