Publicis

Digital Marketing

Panel debates the challenges facing digital audio advertising

Panelists shared their views about how brands can assess what is a good place to start with audio advertising and how they can fit it in with their wider strategy with moderator Stephanie Famolaro from the Trade Desk. And there were some bold predictions about how audio will assume primacy in a screen-less future.

Digital Marketing

Report: Ad spend up but traditional media audiences down

Advertisers will increase global ad expenditure by 4.3 per cent in 2020, but audiences of traditional mass media such as print and TV will shrink by 1.6 per cent, pre-empting another sluggish year for advertising in those channels, Zenith’s 2020 advertising expenditure forecasts suggest.

Leadership

Event sponsorship: A marketing yay or nay?

Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?

Leadership

Former Publicis chair joins KPMG customer advisory team

It’s been another big recruiting week for consultancy firm, KPMG, which has brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).

Data Creative crowns Matt Bates as new CMO

​Personalised video agency, Data Creative, has named former Publicis digital head, Matt Bates, as its new CMO, a move that coincides with the company's global expansion plans and a handful of company wins.

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Great e-commerce article!

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The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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