Former Publicis chair joins KPMG customer advisory team

Andrew Baxter is the latest high-profile recruit for KPMG's customer, brand and marketing advisory business

Andrew Baxter
Andrew Baxter

It’s been another big recruiting week for consultancy firm, KPMG, which has brought on former Publicis Communications chair and CEO, Andrew Baxter, as senior adviser to its Customer, Brand and Marketing Advisory business (CBMA).

Baxter is one in a string of high-profile industry leaders to join KPMG’s CBMA business since it launched in July 2017. Other partners include former Virgin Australia’s customer chief, Mark Hassell; ex-JWT leader, Carmen Bekker; Acuity Research’s Amanda Hicks; and ex-Google new business division leader, Lisa Bora. Directors meanwhile, include ex-Telstra business-to-business GM, Melanie Evans; ex-One Green Bean chief, Louise Pogmore; ex-Zenith chief, Karen Halligan; and ex-AMR Australia’s Nick Deverson.

In total, the CBMA team has more than 100 people.

Baxter joined Publicis in 2014 and boasts of more than 11 years in professional services. Prior to the Publicis post,  which concluded in May, he was CEO of Ogilvy Australia for three years and oversaw a host of iconic campaigns, such as AAMI’s ‘Rhonda and Ketut’ and Coca-Cola’s ‘Share a Coke’ activities. He’s also chair of the Lord Mayor’s Charitable Foundation and Deakin Business School boards and a non-executive director of the Sydney Symphony Orchestra and Australian Pork.

KPMG CBMA partner-in-charge, Paul Howes, said Baxter will help the division step up its work for forward-thinking Australian organisations. He commences the role later this year and is based out of Sydney.

“He is one of Australia’s most respected brand leaders with over 25 years of pushing the status quo when it comes to helping brands connect with their customers,” Howes commented. “Andrea also brings unparalleled insights into how clients can bring maximum value to the brand and consumer value chain, as well as a compelling lens to help our clients reshape their customer conversations.”

Baxter said he was looking forward to joining the fast-growing team at KPMG.

“The rise of the customer is reshaping how businesses operate, and now more than ever, Australian companies need a ‘whole of organisation’ approach to their marketing and operations,” he said.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Was really informative. Customer retention is very important for companies as retaining customers are simpler compared to making new ones...

Bhooshan Shetty

What lies ahead for the future of marketing post-AI

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

3-pronged marketing approach for property disruptor Brickx

Read more

Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...

BARYBKIN ALEXANDER ALEXANDROVI

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Ryota Miyagi

Brene Brown: What it takes to be a brave leader right now

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in