More than 20 Australian and international marketing and business leaders set to take to the stage at this year's CMO Momentum in Sydney on 4 July
Just why so many Australian marketing leaders are forgoing big corporates in order to work with startups will take centre stage at next week’s CMO Momentum conference in Sydney.
Four well-respected and experienced marketing chiefs will be sharing their stories in startups at this year’s CMO Momentum, our premier event for modern marketing leadership taking place at Sydney’s International Convention Centre on Wednesday 4 July.
Participating in the panel on the day and sharing these disruptive marketing strategy efforts are Prospa CMO and former ME Bank marketing chief, Rebecca James; ex-eHarmony marketing director and now CMO of telco upstart, OVO, Nicole McInnes; Sendle co-founder and CMO, Craig Davis; and former LinkedIn marketer and now CMO of Weploy, Ben Eatwell.
The four marketing leaders represent just a few of the high calibre local and international marketing leaders on the agenda at this year’s conference. Kicking off the day is Nestle USA director of marketing, Daniela Simpson, who’ll share tips on how you can innovate a legacy business and team to embrace the speed and nimbleness of a startup.
Our second keynote, Woolworths Food Group director of marketing, Andrew Hicks, will reveal how marketing has delivered a strategic and growth role within the supermarket giant’s own customer-led business transformation efforts.
Other notable speakers include AgencyAgile US founder, Jack Skeels; academic expert and Psynapse Psychometrics thought leader, Jennifer Whelan; leadership and change consultant, Paul Mitchell; co-creation guru, Paul Hawkins; and many more.
Alongside our speakers, this year’s CMO Momentum also features our highly successful and interactive networking tables, a unique opportunity for attendees to engage with their peers to discuss the key behavioural and strategic attributes required in every modern marketing function.
There are still tickets left so don’t miss this opportunity to secure your place at this significant, must-attend conference for marketers. Those who purchase
Please note attendance to CMO Momentum is restricted to client-side marketing leaders. Representatives from marketing technology vendor, consulting and agency organisations will be refused entry unless from a participating sponsor entity.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with independent agency, Five by Five Global.
For some CMOs, it’s easy to feel alone in the undying quest to better serve the customer. At times, it feels like the marketing department and the boards are speaking a different language, with one side trying to serve the customer, and the other side more focused on the shareholders and financials.
When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.
2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.
NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...
talalyousaf
NetSuite to acquire Bronto's digital marketing platform for US$200m
Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training
Infosectrain01
3 ways Booking.com is improving its B2B marketing game
Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...
Jai
Triple-digit customer database growth, personalised engagement become reality for Stone & Wood
Hey Emilie - great read, and I particularly liked the section on the pressure of having brand purpose/Gen Z spending habits. It's great t...
Chris Thomas
Have customers really changed? - Marketing edge - CMO Australia
Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...
Sheetal Kamble
SAP retail chief: Why more retailers need to harness data differently