Westpac GM of digital joins new Australian banking challenger executive team as CMO

New mobile-first bank, 86 400, plans to differentiate itself in the Australian market by leveraging machine learning and data to personalise banking experiences for customers

Westpac’s former general manager of digital, Travis Tyler, has popped up as the inaugural chief marketing and product offer at newly established banking challenger, 86 400.

The new mobile-first bank debuted in the Australian market this week, promising to be a genuine alternative to the country’s four established big banks. According to its founders, former UK neobank veteran, Anthony Thomson, ex-ANZ Japan CEO, Robert Bell, and ex-Cuscal CIO, Brian Parker, the bank will launch in beta towards the end of 2018 and has been two years in the making, building a suite of proprietary technologies to support its aims.

Initially, it’s planning to offer transaction and savings accounts to the public from early 2019, via a mobile app, with financial products to be added over time. The bank has been working with the Australian Prudential Regulation Authority and is in the process of getting a full banking licence. It’s fully funded and backed by Australian end-to-end payment solutions provider, Cuscal.

Alongside the veteran financial markets executives, 86 400 has confirmed former GM of digital at Westpac, Travis Tyler, will join the group as chief product and marketing officer. Other incoming leaders include ex-head of operations for Australian Unity Bank, Matt Chan, as COO, and former Cuscal head of finance, Neal Hawkins, as CFO. In all, the company said it has a team of 60 working to get the bank off the ground.

“In order to compete with the big banks, we not only need to offer the full range of services, but we also need to do things differently,” Bell said in a statement. “86400 will have a beautiful, intuitive app, but that won’t be where it ends. We’ve invested a huge amount of energy into building a bank that is technology-led from the start.

“The crucial thing is the interplay between the core banking ledger and the technology. The technology has to work with the ledger, not for it. Only then will customers have a bank that’s working for them. That’s exactly what we’re building.”

Specifically, 86400 plans to learn how to service customers in increasingly personal ways, using technology, data and machine learning to determine and then interact based on what customers value most in real time.

“Because 86 400 will ultimately have a lower cost ratio than a traditional bank – completely free of expensive, cumbersome legacy technology and physical branches –we’ll be able to provide better value products for customers and better returns for investors,” Bell claimed.

“For too long, banks have put profits before their customers – that’s become the great malaise of the industry. We firmly believe that profit is a by-product of doing something great for the customer.”

The startup said it anticipates requiring at least $250 million of capital over the first three years ago operation, with additional shareholders expected to come on-board during that time.

Cuscal MD, Craig Kennedy, said the business has been set up and funded by his company as a separate entity with a separate board and team.

“We’ve backed 86 400 because nobody in Australia is leveraging all of the capabilities available to maximise the banking experience on your mobile,” he commented.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in