The purpose of purpose
Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.
Changes to AMP’s wealth solutions, marketing and customer leadership team
New appointments at AMP
AMP looks to be continuing to place customers at the centre of its growth, following the promotion of its marketing executive and a new recruit with customer experience speciality.
Director of strategic marketing and customer experience, Rod Finch, will move to the role of director of superannuation, retirement and investments in early April.
Lara Bourguignon, the general manager of customer experience super at NAB Group subsidiary, MLC, will take up his post from late April.
In his new role, Finch will be responsible for AMP’s superannuation and platform products, which represented assets under management of $130 billion at 31 December 2017. Finch was previously with Westpac, and Lloyds Banking Group in the UK where he held a number of roles, including group strategy director and director of customer value management.
Bourguignon will be responsible for strategic marketing and customer experience, including data and analytics capabilities, across AMP’s wealth management businesses. She has extensive experience in strategic, customer and finance roles within the NAB Group.
Both Finch and Bourguignon will report to AMP’s group executive wealth solutions and chief customer officer, Paul Sainsbury.
“Rod and Lara are proven leaders who bring considerable wealth management expertise to their respective roles,” Sainsbury said.
“Both roles are essential to AMP’s growth strategy and in delivering great solutions to help our customers and advisers achieve their goals.
“Rod will drive the continued investments we’re making in our market-leading superannuation products and investment platforms, while Lara’s focus will be providing personal, engaging and highly relevant customer experiences,” he said.
The announcement follows further investment by AMP into technology capability, such as its Goals 360 advice platform and Salesforce CRM, to transform the financial planning process for customers and the advisers supporting them.
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