Changes to AMP’s wealth solutions, marketing and customer leadership team

New appointments at AMP

AMP looks to be continuing to place customers at the centre of its growth, following the promotion of its marketing executive and a new recruit with customer experience speciality.

Director of strategic marketing and customer experience, Rod Finch, will move to the role of director of superannuation, retirement and investments in early April. 

Lara Bourguignon, the general manager of customer experience super at NAB Group subsidiary, MLC, will take up his post from late April.

In his new role, Finch will be responsible for AMP’s superannuation and platform products, which represented assets under management of $130 billion at 31 December 2017. Finch was previously with Westpac, and Lloyds Banking Group in the UK where he held a number of roles, including group strategy director and director of customer value management. 

AMP's Rod Finch
AMP's Rod Finch


Bourguignon will be responsible for strategic marketing and customer experience, including data and analytics capabilities, across AMP’s wealth management businesses. She has extensive experience in strategic, customer and finance roles within the NAB Group.

Both Finch and Bourguignon will report to AMP’s group executive wealth solutions and chief customer officer, Paul Sainsbury.

“Rod and Lara are proven leaders who bring considerable wealth management expertise to their respective roles,” Sainsbury said.

“Both roles are essential to AMP’s growth strategy and in delivering great solutions to help our customers and advisers achieve their goals.

“Rod will drive the continued investments we’re making in our market-leading superannuation products and investment platforms, while Lara’s focus will be providing personal, engaging and highly relevant customer experiences,” he said. 

The announcement follows further investment by AMP into technology capability, such as its Goals 360 advice platform and Salesforce CRM, to transform the financial planning process for customers and the advisers supporting them.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Why it’s time to ditch the 4Ps and embrace the 4Cs of modern marketing purpose

There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

play barbie games https://www.barbi-igre.net/

Karlo Bozak

Rethinking gamification in marketing

Read more

There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

Read more

Love the counter intuitive StubHub example!

Rishi Rawat

Yale University says you’re missing this marketing advantage

Read more

atch Every NFL game live streaming in HD TV go here >>>>fwcrussiatv .blogspot

Ethel Parkinson

Latest Hays jobs report show widespread gaps in marketing and digital skills

Read more

Latest Podcast

More podcasts

Sign in