Changes to AMP’s wealth solutions, marketing and customer leadership team

New appointments at AMP

AMP looks to be continuing to place customers at the centre of its growth, following the promotion of its marketing executive and a new recruit with customer experience speciality.

Director of strategic marketing and customer experience, Rod Finch, will move to the role of director of superannuation, retirement and investments in early April. 

Lara Bourguignon, the general manager of customer experience super at NAB Group subsidiary, MLC, will take up his post from late April.

In his new role, Finch will be responsible for AMP’s superannuation and platform products, which represented assets under management of $130 billion at 31 December 2017. Finch was previously with Westpac, and Lloyds Banking Group in the UK where he held a number of roles, including group strategy director and director of customer value management. 

AMP's Rod Finch
AMP's Rod Finch


Bourguignon will be responsible for strategic marketing and customer experience, including data and analytics capabilities, across AMP’s wealth management businesses. She has extensive experience in strategic, customer and finance roles within the NAB Group.

Both Finch and Bourguignon will report to AMP’s group executive wealth solutions and chief customer officer, Paul Sainsbury.

“Rod and Lara are proven leaders who bring considerable wealth management expertise to their respective roles,” Sainsbury said.

“Both roles are essential to AMP’s growth strategy and in delivering great solutions to help our customers and advisers achieve their goals.

“Rod will drive the continued investments we’re making in our market-leading superannuation products and investment platforms, while Lara’s focus will be providing personal, engaging and highly relevant customer experiences,” he said. 

The announcement follows further investment by AMP into technology capability, such as its Goals 360 advice platform and Salesforce CRM, to transform the financial planning process for customers and the advisers supporting them.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in