New appointments at AMP
AMP looks to be continuing to place customers at the centre of its growth, following the promotion of its marketing executive and a new recruit with customer experience speciality.
Director of strategic marketing and customer experience, Rod Finch, will move to the role of director of superannuation, retirement and investments in early April.
Lara Bourguignon, the general manager of customer experience super at NAB Group subsidiary, MLC, will take up his post from late April.
In his new role, Finch will be responsible for AMP’s superannuation and platform products, which represented assets under management of $130 billion at 31 December 2017. Finch was previously with Westpac, and Lloyds Banking Group in the UK where he held a number of roles, including group strategy director and director of customer value management.
Bourguignon will be responsible for strategic marketing and customer experience, including data and analytics capabilities, across AMP’s wealth management businesses. She has extensive experience in strategic, customer and finance roles within the NAB Group.
Both Finch and Bourguignon will report to AMP’s group executive wealth solutions and chief customer officer, Paul Sainsbury.
“Rod and Lara are proven leaders who bring considerable wealth management expertise to their respective roles,” Sainsbury said.
“Both roles are essential to AMP’s growth strategy and in delivering great solutions to help our customers and advisers achieve their goals.
“Rod will drive the continued investments we’re making in our market-leading superannuation products and investment platforms, while Lara’s focus will be providing personal, engaging and highly relevant customer experiences,” he said.
The announcement follows further investment by AMP into technology capability, such as its Goals 360 advice platform and Salesforce CRM, to transform the financial planning process for customers and the advisers supporting them.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight