New appointments at AMP
AMP looks to be continuing to place customers at the centre of its growth, following the promotion of its marketing executive and a new recruit with customer experience speciality.
Director of strategic marketing and customer experience, Rod Finch, will move to the role of director of superannuation, retirement and investments in early April.
Lara Bourguignon, the general manager of customer experience super at NAB Group subsidiary, MLC, will take up his post from late April.
In his new role, Finch will be responsible for AMP’s superannuation and platform products, which represented assets under management of $130 billion at 31 December 2017. Finch was previously with Westpac, and Lloyds Banking Group in the UK where he held a number of roles, including group strategy director and director of customer value management.
Bourguignon will be responsible for strategic marketing and customer experience, including data and analytics capabilities, across AMP’s wealth management businesses. She has extensive experience in strategic, customer and finance roles within the NAB Group.
Both Finch and Bourguignon will report to AMP’s group executive wealth solutions and chief customer officer, Paul Sainsbury.
“Rod and Lara are proven leaders who bring considerable wealth management expertise to their respective roles,” Sainsbury said.
“Both roles are essential to AMP’s growth strategy and in delivering great solutions to help our customers and advisers achieve their goals.
“Rod will drive the continued investments we’re making in our market-leading superannuation products and investment platforms, while Lara’s focus will be providing personal, engaging and highly relevant customer experiences,” he said.
The announcement follows further investment by AMP into technology capability, such as its Goals 360 advice platform and Salesforce CRM, to transform the financial planning process for customers and the advisers supporting them.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.
Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.
Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne
Rajat Kumar
Why flipping Status Quo Bias is the key to B2B marketing success
good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.
Tom Devid
Report: 4 ways to generate customer loyalty
Great post, thanks for sharing such a informative content.
CodeWare Limited
APAC software company brings on first VP of growth
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...
Salvador Lopez
Gartner highlights four content marketing platform players as leaders