People
AMP chief customer officer, Paul Sainsbury, will leave the financial services giant following a new leadership structure announced just days after the release of the Royal Commission into Australia’s Banking, Superannuation and Financial Services Industry.
Digital Marketing
Home-grown artificial intelligence assistant company, Flamingo AI (ASX:FGO), has confirmed 10 clients are progressing through paid trials and nine are now deploying its virtual sales and service assistants.
Leadership
AMP looks to be continuing to place customers at the centre of its growth, following the promotion of its marketing executive and a new recruit with customer experience speciality.
Measurement & Analytics
AMP is on a quest to deliver enhanced ‘customer experiences’ and is using the power of artificial intelligence (AI) - as part of the recent Salesforce platform adoption - in order to offer ‘mass personalisation’ to customers and advisers.
Digital Marketing
Continuous innovation in business is the “critical path” to deliver a seamless and effortless customer journey, according to AMP group executive, technology and operations, Craig Ryman.
Strategy
AMP’s CEO says further investment into technology capability such as its Goals 360 advice platform and Salesforce CRM are transforming the financial planning process for customers and the advisers supporting them.
Storytelling is crucial in building and crafting an organisation’s customer experience and agility efforts, according to top marketers and technology leaders from AMP, OPSM, Aussie, and Vision Critical.
Digital Marketing
Australian wealth and financial management giant, AMP, is on a multi-year, customer-led digital transformation journey that stretches from replacing core infrastructure to building a customer goals-oriented culture. As part of these efforts, the group’s marketing operational capabilities have undergone a shake-up, driven by the adoption of a marketing automation platform in just nine months.
Leadership
Are CMOs threatened by chief customer officers or becoming them? We talks to CEOs, CMOs, industry experts and customer chiefs to find out why the role is becoming so important and whether marketers should be afraid or looking forward to it flourishing.
Leadership
Organisations and marketers will struggle if they don’t find a way to make digital a relevant part of every piece of customer experience.
Modern organisations live and die by their ability to collect, analyse and utilise data. When ...
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
Organisations are stuck on their digital journeys. Battling to get to scale and caught in ...
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April