Swinburne is offering a new postgraduate course for students to upskill and learn cutting-edge martech skills in conjunction with Adobe
Melbourne-based Swinburne University has partnered Adobe to offer a new postgraduate course for marketing professionals seeking to learn the latest march skills, featuring Adobe Experience Cloud.
The new Graduate Certificate of Digital Marketing Technologies incorporates the current content from Adobe's Digital Learning Services, giving students access to the Adobe Experience Cloud’s industry-leading technology.
“The skills in this area are in high demand from industry,” says Swinburne's senior digital media lecturer, Peter Ciszewski. “This course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
“Exposure to cutting-edge enterprise-level digital marketing technologies will give graduates of this course better opportunities for progressing their professional careers.”
The announcement follows a year on from Swinburne's first partnership with Adobe on a new digital advertising technology major and minor degree, which provides students with the digital marketing skills they need to deliver on industry’s fast-paced technological requirements.
Meanwhile earlier this year, Swinburne struck an agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.
Swinburne has also continued incorporating Adobe Digital tools into the digital advertising technology major and minors available to undergraduate students at Swinburne.
According to Adobe's senior director of training services, Kim Peretti, the introduction of the Graduate Certificate and Digital Marketing Technologies course represents another significant milestone in the partnership.
“The new course underscores Swinburne and Adobe’s commitment to fostering the skills of the next generation by preparing them to adapt, learn and grow,” she added. “By adequately addressing the digital requirements of today’s workforce, we’re equipping students with an arsenal of skills, enabling them to thrive in tomorrow’s workplace.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
The second episode of CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility has landed!
The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.
Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?
Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.
Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.
Raj
What marketers need to know about robotic process automation
who wants to date me I am 9 years old and i am a boy
Jeremy Hawkins
Sink a sub gaming experience signals Subway's renewed brand push
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs