Swinburne is offering a new postgraduate course for students to upskill and learn cutting-edge martech skills in conjunction with Adobe
Melbourne-based Swinburne University has partnered Adobe to offer a new postgraduate course for marketing professionals seeking to learn the latest march skills, featuring Adobe Experience Cloud.
The new Graduate Certificate of Digital Marketing Technologies incorporates the current content from Adobe's Digital Learning Services, giving students access to the Adobe Experience Cloud’s industry-leading technology.
“The skills in this area are in high demand from industry,” says Swinburne's senior digital media lecturer, Peter Ciszewski. “This course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
“Exposure to cutting-edge enterprise-level digital marketing technologies will give graduates of this course better opportunities for progressing their professional careers.”
The announcement follows a year on from Swinburne's first partnership with Adobe on a new digital advertising technology major and minor degree, which provides students with the digital marketing skills they need to deliver on industry’s fast-paced technological requirements.
Meanwhile earlier this year, Swinburne struck an agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.
Swinburne has also continued incorporating Adobe Digital tools into the digital advertising technology major and minors available to undergraduate students at Swinburne.
According to Adobe's senior director of training services, Kim Peretti, the introduction of the Graduate Certificate and Digital Marketing Technologies course represents another significant milestone in the partnership.
“The new course underscores Swinburne and Adobe’s commitment to fostering the skills of the next generation by preparing them to adapt, learn and grow,” she added. “By adequately addressing the digital requirements of today’s workforce, we’re equipping students with an arsenal of skills, enabling them to thrive in tomorrow’s workplace.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
yes AI should be a course so many People Use AI https://g-techsolutions.com...
M Abdullah Khan
Is AI on course to take over human creativity? - Modern creative - CMO Australia
Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.
Pooja Gupta
Donut King takes in-store marketing to the next digital level
this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...
M Abdullah Khan
What does the Oculus Rift launch mean for marketers?
as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...
M Abdullah Khan
Making sense artificial intelligence - Food for thought - CMO Australia
virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...
M Abdullah Khan
The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia