Swinburne is offering a new postgraduate course for students to upskill and learn cutting-edge martech skills in conjunction with Adobe
Melbourne-based Swinburne University has partnered Adobe to offer a new postgraduate course for marketing professionals seeking to learn the latest march skills, featuring Adobe Experience Cloud.
The new Graduate Certificate of Digital Marketing Technologies incorporates the current content from Adobe's Digital Learning Services, giving students access to the Adobe Experience Cloud’s industry-leading technology.
“The skills in this area are in high demand from industry,” says Swinburne's senior digital media lecturer, Peter Ciszewski. “This course is ideal for people looking to retrain and upskill in the areas of digital marketing technology.
“Exposure to cutting-edge enterprise-level digital marketing technologies will give graduates of this course better opportunities for progressing their professional careers.”
The announcement follows a year on from Swinburne's first partnership with Adobe on a new digital advertising technology major and minor degree, which provides students with the digital marketing skills they need to deliver on industry’s fast-paced technological requirements.
Meanwhile earlier this year, Swinburne struck an agreement with Adobe that not only sees the tertiary institution adopting the vendor’s Marketing Cloud, it's also using it to transform its digital and marketing curriculum.
Swinburne has also continued incorporating Adobe Digital tools into the digital advertising technology major and minors available to undergraduate students at Swinburne.
According to Adobe's senior director of training services, Kim Peretti, the introduction of the Graduate Certificate and Digital Marketing Technologies course represents another significant milestone in the partnership.
“The new course underscores Swinburne and Adobe’s commitment to fostering the skills of the next generation by preparing them to adapt, learn and grow,” she added. “By adequately addressing the digital requirements of today’s workforce, we’re equipping students with an arsenal of skills, enabling them to thrive in tomorrow’s workplace.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Great article. Well said!Https://www.virtualtradesho...Virtual conference
Curtis Okeefe
Can virtual events fill the digital conference gap?
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...
Chaitanya Nandigam
CMO interview: Charting a new customer course at a NFP fintech
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?