Former AustralianSuper marketing chief becomes CEO of Food and Wine Victoria

CEO appointment comes as the festival organiser gains an expanded remit for promoting the Victorian food and wine industry

Georgina Williams
Georgina Williams

AustralianSuper’s former group executive for marketing, Georgina Williams, has become the new CEO of Food and Wine Victoria as the event organiser and promotional body gains an expanded remit.

Williams replaces former CEO, Natalie O’Brien, who resigned in May after 16 years at the helm to pursue new opportunities in the food, wine and tourism sector.  Williams was most recently the group executive for engagement, advocacy and brand at superannuation firm, AustralianSuper, joining the group in January 2014 to oversee marketing strategy and wider customer engagement. She left earlier this year for family reasons.

Prior to AustralianSuper, Williams was the head of brand and marketing for Bank of Melbourne, and has also worked at NAB in marketing, partner engagement and strategic advisory services.  Her resume also includes event partners and management experience in the UK.

In a statement, Food and Wine Victoria chairman, John Haddad AO, said the group had brought in the expertise of Ergon Zehnder to help it conduct a global executive search.

“We believe that the baton of leadership is in the right hands to build on our established success,” he said.

Food and Wine Victoria is best known as the organiser behind the annual Melbourne Food and Wine Festival, which celebrated its 25th anniversary this year. The festival now encompasses more than 300 events and is attended by more than 250,000 patrons each year.

Alongside the news of Williams’ appointment, Haddad announced the organisation will now be responsible for broader promotion of the state’s leadership in the food and wine industry in addition to staging the Melbourne event.

Williams officially takes up the new post on 24 August and said she felt privileged to take the reins for Melbourne’s iconic food and wine festival.

“I’m also excited to work with the Victorian Government and other key stakeholders in growing the influence of this important industry for its impact on tourism, trade and regional development,” she said.

Williams was among the top 50 Australian marketers listed in CMO's annual CMO50 list in 2016.

According to figures quoted by the Ministry for Tourism and Major Events, Victoria’s food and wine industry accounts for in excess of $30 billion annually and about 20 per cent of the state’s GDP.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in