True Local and Skip get a new CMO

Former digital marketing lead for PwC has made the move to lead True Local and Skip's marketing and customer service offerings

PricewaterhouseCoopers digital marketing leader, Sarah Peacock, has become the first chief marketing officer at
national online directory, True Local, and its app subsidary, Skip.

Peacock will report to True Local CEO, David Scribner, who also only recently took on his role in January this year after his role as CEO of Virgin Mobile. True Local is a 10-year-old online directory and reviews site acquired by Sensis from News Limited in March 2013.

Peacock has 12 years marketing experience across a range of industries and disciplines, including being marketing lead at PwC responsible for strategy, planning, channels and digital transformation projects. Prior to PwC she was head of social for Two Social, working with leading brands including Warner Brothers, GSK and InsuranceLine.

Scribner delighted to welcome Peacock to the team and looked forward to her contribution as both True Local and Skip expanded their offering and channels to market. She's tasked with leading the brands' marketing and customer service offerings.

“Unleashing the potential of True Local to deliver exceptional online services to small business owners comes down to having the right product mix and digital capability to market in a meaningful way,” he said. “We need Sarah’s digital expertise and focus on driving business results to help take us to the next level where we truly empower businesses to become digitally confident.”

Peacock said she was thrilled to be joining True Local and Skip at the beginning of an exciting period of growth leading the marketing and customer service teams.

“I am excited to be joining an organisation committed to partnering with local businesses across Australia," she said. "Tapping into digital and social media marketing offers great opportunities for local businesses to reach more of their customers in an efficient and effective way. I love that True Local and Skip are helping to demystify how they can get involved."

Peacock commences her role on Monday 28 August based in True Local’s Sydney headquarters.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Latest Podcast

More podcasts

Sign in