True Local and Skip get a new CMO

Former digital marketing lead for PwC has made the move to lead True Local and Skip's marketing and customer service offerings

PricewaterhouseCoopers digital marketing leader, Sarah Peacock, has become the first chief marketing officer at
national online directory, True Local, and its app subsidary, Skip.

Peacock will report to True Local CEO, David Scribner, who also only recently took on his role in January this year after his role as CEO of Virgin Mobile. True Local is a 10-year-old online directory and reviews site acquired by Sensis from News Limited in March 2013.

Peacock has 12 years marketing experience across a range of industries and disciplines, including being marketing lead at PwC responsible for strategy, planning, channels and digital transformation projects. Prior to PwC she was head of social for Two Social, working with leading brands including Warner Brothers, GSK and InsuranceLine.

Scribner delighted to welcome Peacock to the team and looked forward to her contribution as both True Local and Skip expanded their offering and channels to market. She's tasked with leading the brands' marketing and customer service offerings.

“Unleashing the potential of True Local to deliver exceptional online services to small business owners comes down to having the right product mix and digital capability to market in a meaningful way,” he said. “We need Sarah’s digital expertise and focus on driving business results to help take us to the next level where we truly empower businesses to become digitally confident.”

Peacock said she was thrilled to be joining True Local and Skip at the beginning of an exciting period of growth leading the marketing and customer service teams.

“I am excited to be joining an organisation committed to partnering with local businesses across Australia," she said. "Tapping into digital and social media marketing offers great opportunities for local businesses to reach more of their customers in an efficient and effective way. I love that True Local and Skip are helping to demystify how they can get involved."

Peacock commences her role on Monday 28 August based in True Local’s Sydney headquarters.

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