True Local and Skip get a new CMO

Former digital marketing lead for PwC has made the move to lead True Local and Skip's marketing and customer service offerings

PricewaterhouseCoopers digital marketing leader, Sarah Peacock, has become the first chief marketing officer at
national online directory, True Local, and its app subsidary, Skip.

Peacock will report to True Local CEO, David Scribner, who also only recently took on his role in January this year after his role as CEO of Virgin Mobile. True Local is a 10-year-old online directory and reviews site acquired by Sensis from News Limited in March 2013.

Peacock has 12 years marketing experience across a range of industries and disciplines, including being marketing lead at PwC responsible for strategy, planning, channels and digital transformation projects. Prior to PwC she was head of social for Two Social, working with leading brands including Warner Brothers, GSK and InsuranceLine.

Scribner delighted to welcome Peacock to the team and looked forward to her contribution as both True Local and Skip expanded their offering and channels to market. She's tasked with leading the brands' marketing and customer service offerings.

“Unleashing the potential of True Local to deliver exceptional online services to small business owners comes down to having the right product mix and digital capability to market in a meaningful way,” he said. “We need Sarah’s digital expertise and focus on driving business results to help take us to the next level where we truly empower businesses to become digitally confident.”

Peacock said she was thrilled to be joining True Local and Skip at the beginning of an exciting period of growth leading the marketing and customer service teams.

“I am excited to be joining an organisation committed to partnering with local businesses across Australia," she said. "Tapping into digital and social media marketing offers great opportunities for local businesses to reach more of their customers in an efficient and effective way. I love that True Local and Skip are helping to demystify how they can get involved."

Peacock commences her role on Monday 28 August based in True Local’s Sydney headquarters.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

Latest Podcast

More podcasts

Sign in