Marketo customers shut out after vendor fails to renew Web domain

CEO apologises for domain name issue that saw global customers shut out of the vendor's core marketing application

Marketo’s CEO, Steve Lucas, has issued an apology to the vendor’s global customers after they were shut out of Marketo’s core application due to a failure to renew its main domain name registration.

A spokesperson for the company confirmed that on the morning on 25 July PST, Marketo Web domains experienced access issues with the vendor’s DNS that affected all Marketo instances. This issue prevented customers from logging into its core application and impacted thousands of websites running Marketo for their marketing capabilities globally.  

The outage stemmed from an oversight to auto renew the vendor’s domain name registration for its main URL, This led to a series of issues which Lucas attributed to a combination of human and process error. The company owns thousands of domain name properties.

The spokesperson told CMO the issue did not affect product performance and that staff acted immediately to remediate the problem. However, because of the nature of domain name resolution issues, Marketo warned global customers it could take up to 24 hours for the problem to propagate and be rectified.  

“While the propagation of the Marketo domain started early on the morning of July 25, completion will vary depending upon local propagation settings,” the spokesperson told CMO. “We expect most customers to have access to the domains shortly.”

In his email to customers, Lucas said the vendor’s core application continued to operate in the background throughout the problem, and assured customers that data was never at risk during the outage.

“While our global support team in Ireland was working with our DNS registrar in the very early morning hours, members of our customer and partner community helped pinpoint specific issues that aided us significantly,” he stated. “While this does not absolve market of responsibility for this serious situation, I would like to thank the individuals who assisted us.”

Lucas has now commissioned a detail review of internal operating procedures on a number of fronts to ensure Marketo has fail-safe protocols in every area of the business.

“Additionally, I’ve addressed the company internally and while the issue with the registration is largely resolved, I have nonetheless emphasised the gravity of what occurred and extended a call to action for more precision in our operation,” he said.

“I want to be completely transparent with you [as customers] on what happened and assure you that it won’t happen again.”

Digital threat management provider, RiskIQ, was quick to point out discovery of the issue after its RiskIQ Community portal became extremely slow to load and launched a workaround to solve the problem.

In a blog post, RiskIQ said the avoidable issue is one that happens all too often to organisations. According to RiskIQ data, there are at least 18,000 websites around the world running Marketo behind their websites.

“What causes a domain with a registration history of several years to all of a sudden lapse into renewal? Simple: A lack of digital footprint management,” RiskIQ stated. “In this case, the primary company domain failed to renew by the staff and was simply transferred to a holding location until it was bought back.

“Fortunately for Marketo, it appears they recognised their mistake, but what would have happened if their domain was registered by a malicious actor? What if all the websites using market began delivering malware?”  

Setting the domain to auto-renewal is one way to know infrastructure is safe, but beyond that, RiskIQ recommended having a solid understanding of externally facing digital assets.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on


Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

​Relevance and substance are the keys to marketing’s future

Marketing’s evolution and increased value-add to organisations is making headway in one essential direction: Driving brands to achieve maximum relevance in the heart and minds of customers.

Jean-Luc Ambrosi

Author, marketer

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

eHarmony should be closed forever for fraud!The success rate of eHarmony is less than 10%.eHarmony is ONLY a 17+ years old obsolete site...


eHarmony: How machine learning is leading to better and longer-lasting love matches

Read more ICO relaunch March 14 - April 14 2018. Building a bigger community and more holders will surely move Krios to top exchan...

Mark Dalton

Blockchain pitched as answer to influencer marketing management

Read more

Lok knocks it out the park and predicts the future...“People are starting to understand they own their own data, and this will come to a ...


Data regulation key to marketing innovation

Read more

It needs to come from the top. It's not just about buy-in from the leadership team, leadership should be part of the development process ...

Stephen Houraghan

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

When was this article posted?


Report Reveals the Channels That Really Influence Consumer Purchase Decisions

Read more

Latest Podcast

More podcasts

Sign in