Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally considered hard to reach by marketers – online gamers and streamers.

Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager.

Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human connection with customers that’s top of mind for Winedirect.com.au's chief digital officer, Adam Hollinshead.

Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.

The Australian Finance Industry Association (AFIA) has implemented a new marketing automation platform, Dynamics 365 Marketing, helping to transform how the organisation engages and communicates with its members.

Somewhere between 30 and 40 per cent of revenue is spent on sales and marketing in an organisation, but a significant part is just wasted, Adobe principal solution consultant, Kieran Franklin, said at this week’s Adobe Experience Makers Live virtual event.

All the latest martech and adtech news this week from Demandbase, Full Circle Insights, LiveChat, Neustar, Ocient, Zenloop, Ethyca and Emarsys.

A digital distribution platform for marketing content, created by Gefen Technologies, is set to launch in Australia with plans for an initial public offering (IPO) and to list on the ASX by year-end.

Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.

“The way we have historically looked at creating relationships with customers has been relatively ineffective. It's very expensive and it's highly unpredictable.”

Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.

All the latest martech and adtech news this week from ActiveCampaign, Flamingo Ai, Vibes and Infutor, Strategus, Quadrant, LiveRamp, Microsoft, Genesys, Demandbase and Qlik.

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

Brands are increasingly turning to real-world location data to not only build and target audiences, but also weigh up their relevance, formulate new partnerships, and close the loop on business decision making, Near’s co-founder says.

Amazon Prime, the behemoth of paid customer loyalty programs, counts some 100 million members in its ranks, and it’s growing.

VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.

Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent.

TAL’s head of CRM, Mike Nixon, is the first to admit the group’s marketers got a little too excited when they deployed their shiny new campaign management platform. It’s been a hefty lesson that’s pervaded every aspect of process, approach and strategy since.

Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.​

Marketers can expect to see Campaign Monitor complete another meaningful acquisition by the end of the year as parent company, CM Group, looks to accelerate growth across its family of martech offerings.

If anyone is qualified to understand the potential impact of robotic process automation (RPA) on marketing, it’s Shail Khiyara.