Somewhere between 30 and 40 per cent of revenue is spent on sales and marketing in an organisation, but a significant part is just wasted, Adobe principal solution consultant, Kieran Franklin, said at this week’s Adobe Experience Makers Live virtual event.

All the latest martech and adtech news this week from Demandbase, Full Circle Insights, LiveChat, Neustar, Ocient, Zenloop, Ethyca and Emarsys.

A digital distribution platform for marketing content, created by Gefen Technologies, is set to launch in Australia with plans for an initial public offering (IPO) and to list on the ASX by year-end.

Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.

“The way we have historically looked at creating relationships with customers has been relatively ineffective. It's very expensive and it's highly unpredictable.”

Email continues to be a marketing staple in Australia, with open rates remaining high, according to a new report.

All the latest martech and adtech news this week from ActiveCampaign, Flamingo Ai, Vibes and Infutor, Strategus, Quadrant, LiveRamp, Microsoft, Genesys, Demandbase and Qlik.

Mr. Beer has been around since the late 1990s, offering home brewing kits in the US and globally thanks to the reach of ecommerce. Yet with a growing customer database, the company was facing two problems: Lack of a strong automated email engagement program, and a solution to entice customers with relevant offers.

Brands are increasingly turning to real-world location data to not only build and target audiences, but also weigh up their relevance, formulate new partnerships, and close the loop on business decision making, Near’s co-founder says.

Amazon Prime, the behemoth of paid customer loyalty programs, counts some 100 million members in its ranks, and it’s growing.

VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.

Investment in an account-based marketing (ABM) strategy and tech is enabling digital intelligence platform vendor, FullStory, to attract and boost new enterprise-grade client engagement by upwards of 75 per cent.

TAL’s head of CRM, Mike Nixon, is the first to admit the group’s marketers got a little too excited when they deployed their shiny new campaign management platform. It’s been a hefty lesson that’s pervaded every aspect of process, approach and strategy since.

Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.​

Marketers can expect to see Campaign Monitor complete another meaningful acquisition by the end of the year as parent company, CM Group, looks to accelerate growth across its family of martech offerings.

If anyone is qualified to understand the potential impact of robotic process automation (RPA) on marketing, it’s Shail Khiyara.

More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.

All the latest martech and adtech news this week from Brightcove, Ooyala, Delacon, Blueshift, Brandcrush, Zendesk, Tru Optik, Demandbase, Marketo, The Trade Desk, Evolv, Scout, and more.

​Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.

Human creativity will be key to avoiding the diminishing returns of technology and data as artificial intelligence (AI) and machine learning become an everyday part of our marketing lives.

Fresh research from ADMA has again highlighted the challenges marketers are facing keeping up with advances in technology, customer experience expectations and data-driven marketing.