Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.
Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.
Email has become the digital key to unlocking consumers online, the founder of dotmailer, Tink Taylor, claims.
The travel industry is experiencing a major digital transformation, with technology firms like Travelport offering agencies and airlines innovative booking and payment capabilities to give end users a more seamless and integrated experience.
National rugby league (NRL) team, Cronulla Sharks, has rolled out Marketo’s marketing automation platform as well as a new data management approach in a bid to better manage member and fan engagement.
Poor data management, quality and access are hindering marketers from realising significant returns on investments into marketing automation platforms, a new report claims.
Thanks to the increasing number of marketing automation tools available today, picking the right platform is a challenge for even the savviest organizations. These 12 inquiries can help you cover all of the bases before you invest in new marketing tech.
A new report based on authenticated user reviews of marketing automation platforms has suggested social listening and advertising capabilities are still areas requiring improvement.
No silver bullet exists to solve the online marketing industry's many ongoing challenges. Despite recent advancements in advertising technology, it will face new and different hurdles in the future, according to Andy Markowitz, general manager of GE's performance marketing labs, who spoke during a panel discussion at CES 2016.
Better engaging prospective students at every stage of the decision-making journey, as well as providing tailored and timely information to existing university goers, has prompted Charles Sturt University to invest in a marketing automation platform.
In order for business organisations in complex selling to not only stay competitive in the future, but to achieve growth in markets where customer needs are constantly changing, a strong marketing function that is digitally capable is a necessity, writes Veolia’s Jason Gow.
Switching healthcare and financial service providers are not activities that most people would undertake every day, so for companies whose business is it is help consumers make the switch, it is critical to ensure they do everything to enable consumers to seamlessly complete their transaction.
Two marketing technology vendors of different ilk but similar ambition have landed in Australia in recent months, claiming solutions that can meet the needs of the nation’s neglected mid-market sector.
Taking an emerging technology offering to market as a marketer requires a serious education focus. But add in an academic and non-IT influencer audience, low brand recognition, and a relatively unknown prospect list, and you’ll start to understand the challenges Australian telecoms provider, Amcom, faced when it took its unified communication into the higher education sector.
More than half of Australian marketers have larger teams than they had 12 months ago and the majority expect their marketing budgets to increase in the next year, a new survey has found.
When your marketing budget is restricted, it is critical to make every dollar count. One organisation that successfully implemented its marketing strategy despite a restricted capacity to spend big was The Smith Family, which recently exceeded its benchmarks and transformed its website into a million-dollar fundraising channel
Marketers faced with the challenge of leveraging new technology and drawing on data insights to engage with customers, run the risk overcomplicating their practices in order to remain competitive. In this article, experts discuss what it takes to operate as a modern digital marketer and truly leverage all elements of the marketing mix effectively by tackling the common mistakes CMOs still make, and the inefficiencies they generate.
Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint.
US-based inbound marketing platform, HubSpot, is ramping up its assault on the Australian marketplace, investing in new offices and launching a CRM tool that significantly expands its functionality.
With the benefit of hindsight, we ask a range of Australian organisations what challenges they faced implementing marketing automation, and what they’d do differently if they could stage their rollout all over again.
HubSpot has announced 11 new partnerships including Slideshare, DataHero, Bigcommerce and Shopify, aimed at expanding the customer targeting and data analytics capabilities of its marketing platform.
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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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