Breaking down data systems and silos, walking in the shoes of your audience and committing to continuous improvement are providing the foundational marketing blocks for how Booking.com manages relationships with its complex network of global partners.
Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.
It's been yet another year of significant mergers and acquisitions in the marketing, advertising and customer technology sphere.
More than $60 million in student value and 110,000 highly qualified leads are just two highlight wins for educational promotional body, Education New Zealand, after undergoing a digital marketing transformation.
All the latest martech and adtech news this week from Brightcove, Ooyala, Delacon, Blueshift, Brandcrush, Zendesk, Tru Optik, Demandbase, Marketo, The Trade Desk, Evolv, Scout, and more.
There’s no doubt about it: Marketers are being asked to be change agents within their organisations. And it became apparent at this week’s Adobe Summit that technology marketing leaders have been successfully doing just that.
Account-based marketing is front and centre for Marketo under its new owner, Adobe, and the group is claiming a world-first on conversational ABM to prove it.
A real-time customer data engine and platform, Customer Experience cloud improvements, a new Commerce Cloud and integration of Marketo into Marketing Cloud are among Adobe’s latest efforts to deliver the customer experience management vendor of choice to enterprises.
Former Deloitte marketer, Pamela Kemp, has been appointed A/NZ head of marketing for Hootsuite.
All the latest martech and adtech news from Oracle, Adobe, Cooperate, Ooyala, Zylotech, FullStory, MediaMath, Acquia, BigCommerce, Templafy and Digivizer.
Adobe has confirmed its acquisition of Marketo, paying US$4.75 billion to acquire the B2B marketing automation player.
Adobe is reportedly in talks to purchase best-of-breed marketing automation vendor, Marketo.
Business software provider, Epicor, has its eyes trained firmly on the future – and the future is AI-powered technology.
All the latest martech and adtech news this week from Forrester, MediaMath, Marketo, Seven West Media, Partnerize, Yahoo7, Medallia, Exponential, OneTrust and Cedato
Customer retention and customer engagement are two key aims of AIA Australia’s Vitality program rewarding a consumer’s healthy lifestyle, according to digital CRM manager, Nathan Cole.
All the latest martech and adtech news this week from Marketo, Snooper, Meltwater, Radius, Optimizely, BigCommerce, TripleLife and WhiteOps
Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.
In the 12 months prior to joining Marketo as global CMO, Sarah Kennedy was exposed to one of the most challenging moments of her career: Managing a widespread customer data breach.
CMO's top 8 martech stories for the week from AppLift, Episerver, Marketo, comScore, and more.
Marketo has recruited Oracle’s former head of sales and go-to-market leader, Will Griffith, as its new managing director for A/NZ.
All the latest martech, adtech and CX tech news from Salesforce, Aprimo, Adobe, Microsoft, Marketo, Freshdesk, Sprinklr, Tibco, The Trade Desk, Drawbridge, Tapad and Sizmek.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration