Updated: Marketo gets new A/NZ managing director

Marketing automation vendor brings on head of sales from Oracle Marketing Cloud to lead the Australia and New Zealand business, while former local leader announces new global role

Marketo has recruited Oracle’s former head of sales and go-to-market leader, Will Griffith, as its new managing director for A/NZ.

The appointment comes following the departure of former local MD, Bill Binch, in September 2017, who resigned after just over 12 months as managing director of Asia-Pacific in favour of returning to the US. He’d previously spent nearly eight years as EVP of worldwide sales based in the US.

On 12 January, Binch confirmed he'd been appointed chief revenue officer at Pendo.Io, a SaaS provider focused on providing product analytics.

Griffith joined Oracle following its acquisition of B2B marketing automation player, Eloqua, where he was regional director A/NZ and established the vendor’s presence in this region. Originally from the UK, he boasts of more than 20 years in the enterprise technology space.

In his most recent role, Griffith was responsible for heading up sales and go-to-market strategy across Asia-Pacific for Oracle Marketing Cloud. He said he’s excited to be joining Marketo to spearhead its engagement economy ambitions in the A/NZ market.  He reports directly to chief sales officer, Eric Johnson.

“Marketo has long been known for its championing of the marketing profession and customer-focused engagement solutions,” he said in a statement. “I’m excited to be part of the next phase of the Marketo journey.”

Johnson welcomed Griffith to the team and noted his experience in the vendor ecosystem.

“His experience leading successful enterprise teams, knowledge of the local landscape and understanding of the challenges facing today’s chief marketing officers make him an ideal addition to our team,” he commented.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in