Updated: Marketo gets new A/NZ managing director

Marketing automation vendor brings on head of sales from Oracle Marketing Cloud to lead the Australia and New Zealand business, while former local leader announces new global role

Marketo has recruited Oracle’s former head of sales and go-to-market leader, Will Griffith, as its new managing director for A/NZ.

The appointment comes following the departure of former local MD, Bill Binch, in September 2017, who resigned after just over 12 months as managing director of Asia-Pacific in favour of returning to the US. He’d previously spent nearly eight years as EVP of worldwide sales based in the US.

On 12 January, Binch confirmed he'd been appointed chief revenue officer at Pendo.Io, a SaaS provider focused on providing product analytics.

Griffith joined Oracle following its acquisition of B2B marketing automation player, Eloqua, where he was regional director A/NZ and established the vendor’s presence in this region. Originally from the UK, he boasts of more than 20 years in the enterprise technology space.

In his most recent role, Griffith was responsible for heading up sales and go-to-market strategy across Asia-Pacific for Oracle Marketing Cloud. He said he’s excited to be joining Marketo to spearhead its engagement economy ambitions in the A/NZ market.  He reports directly to chief sales officer, Eric Johnson.

“Marketo has long been known for its championing of the marketing profession and customer-focused engagement solutions,” he said in a statement. “I’m excited to be part of the next phase of the Marketo journey.”

Johnson welcomed Griffith to the team and noted his experience in the vendor ecosystem.

“His experience leading successful enterprise teams, knowledge of the local landscape and understanding of the challenges facing today’s chief marketing officers make him an ideal addition to our team,” he commented.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in