Australian grown mobile marketing platform secures BetAmerica deal

Mobile marketing automation platform, OtherLevels, gains its first significant US wagering customer as it grows its international footprint in the burgeoning digital wagering business

Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint.

BetAmerica offers digital wagering on horse and greyhound racing as well as fantasy sports games to US residents. The company is one of many US companies now looking to take advantage of increasing sales opportunities thanks to legislation enabling these forms of betting across several US states.

OtherLevels CEO, Ramsey Masri, said interactive gaming is a growing market opportunity for his company. The platform will allow BetAmerica to target and communicate with customers through mobile messaging.

“As the US market begins to ease restrictions on real money wagering, often referred to as iGaming, we are seeing a new wave of companies looking to take advantage of the growing wagering opportunity,” he said.

“As we are seeing in Australia and the UK, these companies are looking to go to market quickly and leverage proven and leading software-as-a-service- based solutions such as OtherLevels, to improve their audience reach and engagement.”

BetAmerica joins a growing list of wagering customers for OtherLevels globally, including Ladbrokes, Betfred, Camelot, Racing Post and Matchbook in the UK. The platform is also used by Tatts Group in Australia.

The Otherlevels mobile marketing automation platform is designed to help marketers optimise in-app alerts, notifications and other mobile messaging, test messages in real-time, and deliver to customers based on relevance and in their local time zone. The platform integrates with CRM, point-of-sales, email, SMS and other data and includes targeting, retargeting, audience segmentation functionality.

The company, which was founded in Brisbane in 2012, relocated to San Francisco to generate funding, and then listed on the ASX on 31 March, raised $7.5 million from investors thanks to an oversubscribed IPO.

Its wider customer base also includes Sega, Intercontinental Hotels Group, Coles and Halfbrick.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in