Australian grown mobile marketing platform secures BetAmerica deal

Mobile marketing automation platform, OtherLevels, gains its first significant US wagering customer as it grows its international footprint in the burgeoning digital wagering business

Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint.

BetAmerica offers digital wagering on horse and greyhound racing as well as fantasy sports games to US residents. The company is one of many US companies now looking to take advantage of increasing sales opportunities thanks to legislation enabling these forms of betting across several US states.

OtherLevels CEO, Ramsey Masri, said interactive gaming is a growing market opportunity for his company. The platform will allow BetAmerica to target and communicate with customers through mobile messaging.

“As the US market begins to ease restrictions on real money wagering, often referred to as iGaming, we are seeing a new wave of companies looking to take advantage of the growing wagering opportunity,” he said.

“As we are seeing in Australia and the UK, these companies are looking to go to market quickly and leverage proven and leading software-as-a-service- based solutions such as OtherLevels, to improve their audience reach and engagement.”

BetAmerica joins a growing list of wagering customers for OtherLevels globally, including Ladbrokes, Betfred, Camelot, Racing Post and Matchbook in the UK. The platform is also used by Tatts Group in Australia.

The Otherlevels mobile marketing automation platform is designed to help marketers optimise in-app alerts, notifications and other mobile messaging, test messages in real-time, and deliver to customers based on relevance and in their local time zone. The platform integrates with CRM, point-of-sales, email, SMS and other data and includes targeting, retargeting, audience segmentation functionality.

The company, which was founded in Brisbane in 2012, relocated to San Francisco to generate funding, and then listed on the ASX on 31 March, raised $7.5 million from investors thanks to an oversubscribed IPO.

Its wider customer base also includes Sega, Intercontinental Hotels Group, Coles and Halfbrick.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in