A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Mobile marketing automation platform, OtherLevels, gains its first significant US wagering customer as it grows its international footprint in the burgeoning digital wagering business
Homegrown mobile marketing platform provider, OtherLevels, has secured its first significant US wagering customer as the company builds its international customer footprint.
BetAmerica offers digital wagering on horse and greyhound racing as well as fantasy sports games to US residents. The company is one of many US companies now looking to take advantage of increasing sales opportunities thanks to legislation enabling these forms of betting across several US states.
OtherLevels CEO, Ramsey Masri, said interactive gaming is a growing market opportunity for his company. The platform will allow BetAmerica to target and communicate with customers through mobile messaging.
“As the US market begins to ease restrictions on real money wagering, often referred to as iGaming, we are seeing a new wave of companies looking to take advantage of the growing wagering opportunity,” he said.
“As we are seeing in Australia and the UK, these companies are looking to go to market quickly and leverage proven and leading software-as-a-service- based solutions such as OtherLevels, to improve their audience reach and engagement.”
BetAmerica joins a growing list of wagering customers for OtherLevels globally, including Ladbrokes, Betfred, Camelot, Racing Post and Matchbook in the UK. The platform is also used by Tatts Group in Australia.
The Otherlevels mobile marketing automation platform is designed to help marketers optimise in-app alerts, notifications and other mobile messaging, test messages in real-time, and deliver to customers based on relevance and in their local time zone. The platform integrates with CRM, point-of-sales, email, SMS and other data and includes targeting, retargeting, audience segmentation functionality.
The company, which was founded in Brisbane in 2012, relocated to San Francisco to generate funding, and then listed on the ASX on 31 March, raised $7.5 million from investors thanks to an oversubscribed IPO.
Its wider customer base also includes Sega, Intercontinental Hotels Group, Coles and Halfbrick.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been